Book Marketing Strategist Warren Whitlock's helps authors and publishers and wrote "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online" with Deb Micek. Here's his thoughts on the game we call "life"
The web of accounts, tactics and good copy writing needed to get my attention in a bot post would have made me a fan if there were a real human involved
Amplify’d from twitterhandbook.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 1:58 PM
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Here's a fun tale of Google engineers running a sting operation on Microsoft
Amplify’d from techcrunch.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 8:18 AM
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this is not my status update
Amplify’d from www.bitrebels.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: ending, Facebook, people, phenomenon, started
posted by Unknown @ 7:34 AM
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In this blog Nicky looks at 5 key reasons why Small Business’ should be using Social Media to get ahead of their competitors…..
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, nicky kriel, people, social media, twitter
posted by Unknown @ 5:26 AM
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Newest stats compiled by Pingdom.
Amplify’d from royal.pingdom.com
- 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion – Number of sent tweets on Twitter in 2010
- 100 million – New accounts added on Twitter in 2010
- 175 million – People on Twitter as of September 2010
- 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million – People on Facebook at the end of 2010.
- 250 million – New people on Facebook in 2010.
- 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% – Share of Facebook’s user base located outside the United States.
- 20 million – The number of Facebook apps installed each day.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 3:51 AM
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If you are bragging about your compulsive behavior, I think it's a little beyond a desire to use social networks.
Get some help.Amplify’d from www.bitrebels.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 9:05 AM
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Just to make sure I understood, I read Seth Godin's blog post 3 times.
Right up there at the top ... Seth suggests that you'd be CRAZY to read Twitter comments. Then he repeats the OLD MEDIA strategy. and repeats it again, and again and again. .. like "if they don't get it, we just haven't said it enough" We know this is Seth's thinking.. He doesn't even allow you in the conversation on his blog. We are now in the era of REAL TIME conversation. When I read about someone reading tweets after a talk, I wonder "Why didn't you get access to the feed DURING the talk?" Listen to your audience. What they say IS the message that's important to them. If human beings filter what you say, change it around and spread it in their own way.. treat them like partners in the conversation and respect(love) them. They didn't "get it wrong".. they got their own message. If you want to serve them, listen and build from there frame of reference. Engage your audience, let them OWN the message, and they will help you spread your meme to the world. Listen and Love.. it's as simple as that.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: audience, misunderstood, people, seth godin, twitter
posted by Unknown @ 3:44 AM
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I've done a lot of work with marketers who tune a web site or sales process to get huge increases in profits.
You may have heard of a single word in a headline creating a 45% boost in readership. Conversion to sales stays the same and the same investment 45% more sales and maybe double the profits. Not a bad days work, eh? So suppose you to a web site conversion rate for 2%of visitor to 8%.. that FOUR TIMES.. Awesome.. or at least I thought it was till I learn how real people think about these business. Now I see that when 8% buy, there are 92% of the visitors leaving you. Maybe 100% of visitors turning into customers it unrealistic.. let's say that half of the visitors won't opt in or buy now matter what you do.. that's 50%. Then let's cut that in half because you won't get it all perfect on those people.. that leave 25% who have some interest in you.. They didn't land on your web site by accident. The rest is simple math. 25% is over 3 times as many people as 8%. OK, we can't get them to buy today.. we may not even get them to sign up in our sales and marketing funnel.. What to do with these people? 1. Stop calling them "traffic" or "eyeballs' .. when I take the time to visit your web site (or store) treat me like I have value. 2. Give them a good experience at what ever level of engagement you can. They will leave with a smile and that's gotta be good karma 3. Read the rest of this article on Flowtown.com 4. Brainstorm about putting these into play.. and then let's talk about what other ideas we can add to this listAmplify’d from www.flowtown.com
They Might Share Your Content
Maybe Lack Of Interest Is Telling You Something About The Product
You Might Be Able To Capture a Lead
Just because a customer may not buy from you right now doesn’t mean you can’t sell something to them down the line. Chances are, if a visitor ends up on your website, they at least have some kind of an interest in your market, which means they are potentially a valuable contact for future mailing. Create a mailing list for readers to sign up to, and include a field or two for them to specify their interests and reasons for coming to your page. This information can be used to segment your audience and hit them with targeted emails in the future.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: flowtown, mailing, might share your content, people, tendency
posted by Unknown @ 4:40 PM
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We know that old media's motive is to keep our eyeball glued to the ads.
New media may get ad revenue (like @JoelComm taught us in "The Adsense Code" but I hold that it's just one of many motives from sharing news online. What's your ulterior motive?Amplify’d from joelcomm.com
I NEVER watch television news. I NEVER buy a newspaper.
But I happened to be in front of a television the other day while waiting on my car at an oil change shop.
The local news was on, so I watched out of the corner of my eye while checking my email on my iPhone.
What I heard solidified my decision to tune out television news.
Read more at joelcomm.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: getting, internet, news, people, television
posted by Unknown @ 8:32 AM
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Amplify’d from www.openforum.com
3 Ways to Use Your Blog to Upgrade Your Rolodex
1. Post-encounter follow-up. Let’s say you meet someone promising at a networking event or a conference. Chances are, if you’re interested in working with that person in any capacity, you’ve taken the time to get to know them. If you’re a good networker, you’ve probably asked questions about their business, the challenges they’re currently experiencing and you may even know a little about what they’ve done to try to address those challenges. And, if you really think about it further, you’ve probably written a blog post that may help them gain perspective or take the next step. Resist the temptation to “get lost” in the conversation and think about ways you might leverage your content to help them. As they speak, try to recall a helpful blog post; if you think of one, tell them so. A quick, “Hey, I think I wrote a blog post that might help you sort this out, if you have a card, I’ll make sure to email you a link.” This might feel awkward at first, but you’ll get the hang of it. This tactic serves three purposes: it gives you a reason to reach out to them in the first place, it gives you a something on which to follow-up, and because you’ve written the content, it positions you as someone who understands their pain and has solutions (This is why it’s so important to write your own blog posts. Outsource the to-do’s not the message.)
2. Interviews. Who doesn’t want to be interviewed? If it’s one thing I know, it’s that people love to talk about themselves. I’ve found that the interview request works best if you place a quick phone call. If you get voice mail, say something like, “Hi Ellen, this is John. You probably don’t know who I am, but I have a popular industry blog and we’d love to interview you as part of a series of interviews we’re doing with industry thought leaders. Should take about 15 minutes and we’d love to have you.” It is rare indeed that people turn down interview requests. The interview tactic helps you to create fresh content, it helps you to get to know someone you’d like to get to know and what do you think they’re going to do once the interview goes live? You guessed it – they’re going to spread the word to their audience, too.
3. Link love. Part of Maslow’s Hierarchy of Needs is that people need to “enjoy general esteem from others.” In other words, people need to feel as if their ideas are appreciated. Let’s come at this from another angle. Suppose you have a solid budget and you want to hire someone to help you refine your company’s culture. You get proposals from three firms and for the most part, they’re all the same, except for one thing. One of the firms took the time to read your blog, write their own spin, and link back to your blog in the process. Who do you hire? If you’re like most people, you hire the people who linked to your blog (all things being equal, of course). And, that’s something that you can do, too. You can write about someone you’d like to get to know on your blog and link to a blog post they’ve written. And, if you really want to take this to the next level, you might want to select a blog post where they’ve written about something in which they are clearly passionate, but the post has not generated a lot of comments or footprints elsewhere. You’ll be seconding their ideas and that kind of “esteem from others” feels awesome. One caveat: do this only if it feels genuine, otherwise this will backfire like a 50-year-old car.
Read more at www.openforum.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 7:34 AM
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Amplify’d from www.kimwoodbridge.com
How to Encourage People to Fan Your Facebook Page
This can be done with an fbml tag called visible to connection.
This tag is wrapped around the special content that you want to only be available to your fans. It can be a video, a free ebook, a coupon – anything that you can think of that people will want.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: content, encourage people, Facebook, fan your facebook page, people
posted by Unknown @ 10:57 PM
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@mongoosemetrics makes the technology needed to track from a web site to a phone call.
With all the talk we've been having about eliminating phone numbers, I paused for a moment when I saw people so dedicated to tracking phone calls... Then it dawned on me.. when we make a Skype or Gmail call, it is trackable. @mongoosemetrics is helping us move to connecting with people rather than number. All this from picking on blog reader to shower love on today. And this was one of many posts featured on their blog... COOL!Amplify’d from www.mongoosemetrics.com
Over the past couple of years, more and more people have begun using the social media site Twitter for obtaining information and connecting with others. In fact, news programs have even started to use people’s comments, or “tweets,” as sources for the latest stories. But perhaps what is most interesting to see is how Twitter has affected the ways of business around the world. For although it is mostly celebrities and sports figures that are grabbing headlines with tweets about their activities, many companies have also embraced this unique form of social media to connect with customers – often with great results.
Read more at www.mongoosemetrics.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: call tracking hot, people, tracking, tweets, twitter
posted by Unknown @ 6:36 PM
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Another well written take on the declining value of a phone number.
I just went through choosing a number.. the Google Voice interface for converting text and searching for cool numbers in any area code was fun for a few minutes, but I soon realized it was a complete waste of time. After plugging the new number into a few webs sites, turning off an old line that get a few calls and was costing too much.. I'll likely forget what number I picked and just read the transcriptions that come in with the rest of my email. I'm a big fan of phone, video, in person meetings or anything that builds a relationship.. old technology like a fixed position phone number needs to go away.Amplify’d from thenextweb.com
Sometimes you don’t speak to people on the phone for years, they change jobs, careers, etc, and their phone numbers change. Yes, there are solutions to all of this, but none are simple. But in this “age of the Internet”, why are we still so attached to these meaningless numbers?
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 10:34 AM
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Another well written take on the declining value of a phone number.
I just went through choosing a number.. the Google Voice interface for converting text and searching for cool numbers in any area code was fun for a few minutes, but I soon realized it was a complete waste of time. After plugging the new number into a few webs sites, turning off an old line that get a few calls and was costing too much.. I'll likely forget what number I picked and just read the transcriptions that come in with the rest of my email. I'm a big fan of phone, video, in person meetings or anything that builds a relationship.. old technology like a fixed position phone number needs to go away.Amplify’d from thenextweb.com
Sometimes you don’t speak to people on the phone for years, they change jobs, careers, etc, and their phone numbers change. Yes, there are solutions to all of this, but none are simple. But in this “age of the Internet”, why are we still so attached to these meaningless numbers?
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 10:34 AM
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Dunbar said 150 and without social media technology, I think there is some validity to that. But let's think about the people we know.
I once thought that someone I had met, then not talked to again for years was a lost connection. How could they possibly rememeber me when I was murky in my memory at best? But now that I use Twitter (and other social media) I find that those tenuous relationships can be quite powerful. I'll notice a photo that look like someone I met, check the name and link and realize I'd forgot a contact from year ago. Now, many times at live events, and new client intake interviews, I talk to people who say "we met years ago" or "I saw you at ..." The 150 barrier was broke from me when I started keeping up with people using 140 characters. How about you?Amplify’d from www.readwriteweb.com
Read more at www.readwriteweb.com
Dunbar's Number, the theory that most people can maintain at most 150 stable interpersonal relationships, faces an unusual challenge in the time of social media. You may have more people than that add you as a follower on Twitter every month, week or maybe, every day. Half or more are robots, spammers or robot spammers.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 6:49 AM
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Amplify helped me connect with Cox Cable.. that came out very good. We had a conversation on Twitter within a couple of hours.
Today, I'm going back to CLEAR or Clearwire or whatever they call this division of Sprint. I posted the humorous chat I had with a Clear rep today.. and detailed my story. Like the Cox situation.. I'm mostly trying to reach out and find a rep who doesn't mind talking on any social media channel. Twitter is preferred, but Facebook is fine too. Of course, we want comments on this post or the LaserPage.com blog with the full story. Know anyone that works for CLEAR? Tell them Warren is looking for them. If you don't know anyone on social media that works for CLEAR then TELL EVERYONE.. Retweet this to your network and let's find at least one human being to bring to the conversation. I'll be talking about this on my Social Media Radio show, on my other blogs and anywhere else I can. This time, I do want my problem fixed.. but the PRIMARY goal is to open a real conversation. Disclaimer: ANY conversations will be reported. I've put 50+ hours into talking in private with Clear.. now I'm reporting everything you say.. even when you attempt to "take it offline" C'mon Clear. Talk to me. I want to LOVE WiMax.. I was begging for it for YEARS and now I'm not giving up just because you got bought by a big uncaring telco cell carrier (Spring is next on my love the big company tour)Amplify’d from laserpage.com
This is representative of every exchange I’ve had with Clear or Clearwire or whatever Sprint allows them to call themselves this week. Nice people, mostly clueless and ultimately dropping me at another dead end.
So I yelled a bit more and got them to schedule a service tech. Only a one week wait. This tech came out and said such things as
- The newest modem they sent you is crap
- The tower across the street isn’t accepting traffic and overloading the one a block away
- There is new software that will let me see what tower signal is, but I missed the training on that
- I can’t do anything. It’s those dang tower guys. They’ll probably have to reboot something. I’ll put in a ticket and they’ll get to it in a week or so. I don’t know if that will work.
- The tech support people screw up modems. I’ve reset yours and it will be fine (refusing to hear that I had tested extensively BEFORE they reset it using settings that had been better for 3 weeks).
Does Clear work for you?
Are there any Clear reps working online that are willing to address the social media outcries for help?
Do you know anyone that will talk to me publicly?
Read more at laserpage.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: clear customer service, clear.com, clearwire, computer, computers, does clear, people, sprint, support, wimax
posted by Unknown @ 9:39 AM
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We spend a lot of money to show up for a conference, visit a potential client and put ourselves where the money is.
Airlines have tried to pretend we can have a party in the sky, but why not facilitate real conversation about business (when we want that)? Technology could let us meet and connect with others going to the same event, or looking for a solution we have in hand.. often without getting out of our seats and comfort zones. I think it's safe to say there could be as many prospects on a cross country flight as you might see at a trade show party. Not a sure fire business love connection, but better than treating us all like a big tube of cargo.Amplify’d from www.buzzmachine.com
* This is the key to decommodifying the airline: What if you chose to fly on one airline vs. another because you knew and liked the people better? What if the airline’s brand became its passengers? What if the airline even found ways to encourage more interesting people to fly with them because they knew that would attract and retain passengers (they could offer discounts and benefits to people who are active and popular in the social network)? Right now, all you offer is seats and miles: commodities. How much richer this would be if you offered small societies. Yes, we could still get stuck next to a talkative bozo — but not if we could meet people and arrange our seats before the flight thanks to the social network. Next to the right person, I might even tolerate a middle seat.
Read more at www.buzzmachine.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: airline, flight, foursquare, location, network, online airline, passengers, people, wifi in the sky
posted by Unknown @ 3:44 PM
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I love reading anything from Chris. Really enjoy hanging out when we can.
Sometimes I go days without seeing a twee from him (though other days I read several and the links and blog posts) Is this bad? Chris points out that we can't see everything and spend time with everyone. I agree. If I didn't see Chris for a year, he'd still be my friend. With social media, I hear from him most days. I had to mention Jim Kukral. After all, his new book is called ATTENTION (out tomorrow, buy a copy) Sheez, I hardly ever talk to Jim now. What will happen when HE gets more connections?Amplify’d from inoveryourhead.net
If I spent 6 minutes a day with 100 Twitter friends, that’s 10 hours.
Only 100. If I gave ONLY 100 people some of my time, that’s 10 hours right there. No email. No work. No writing. No family life. 10 hours gone just to some tweets to individuals.
Email: I get just under 600 a day. Of those, I process about 120 myself. If I give each of those just 1 minute (and email takes much longer than tweets), that’s another 2 hours.
I’m up to 12 hours just to service a few hundred friends and colleagues.
We are setting ourselves up to be disappointments to many. Or that’s the feeling I’m getting way down deep in my gut and my bones. I feel it more and more every day. I feel people growing weary of the “Chris doesn’t have time” side of the Internet.
But this is unnatural. We didn’t used to have hundreds of thousands of contacts. Dunbar. 150. Right?
Read more at inoveryourhead.net
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: follower hyperinflation, friends, people, service, tweets
posted by Unknown @ 6:08 PM
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My friend, Dr. Phil (no, the other Dr. Phil) posted a quote that I liked and sent out as a tweet yesterday.
Both on Facebook and Twitter, we got replies from two kinds of people. 1. Those that wanted to tell us that sometimes worthless stuff is ok 2. Those that wanted to tell us to about the addictive nature of Facebook I'm not an expert on the work of Benjamin Tregoe, but I'm pretty sure he was trying to tell us that getting a job done right is a waste of time if it's the wrong job. If the project at hand is relaxing, taking time off, or whatever.. I don't think it's fall into the "need not be done at all" pile. As for "Facebook time suck" .. PLEASE.. those games and annoying messages ARE NOT IN CONTROL. You are. What we do with out time is a choice. If you have some kind of chemical imbalance or addiction, make the choice to now to do something about getting some help. If you just spend a lot of time on social networking sites, it may be fun, there is a draw to it.. but take responsibility. It's your choice to be there, not an addiction.Amplify’d from www.facebook.com
DrPhil Sebastian “The very worst use of time
is to do something well that
need not be done at all.”
—BENJAMIN TREGOE
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: addiction, benjamin tregoe, drphil sebastian, Facebook, friends, people
posted by Unknown @ 9:38 AM
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I was playing around with my brand new Facebook PAGE.. wondering what I might add to create some instant value and get things started.
I've already hooked up the RSS feed of this stream throngs of FB fans can enjoy what you are seeing. Then I put up some photos. .. and realize how much I hate looking at my picture all day. Asking friends and authors to add photo of them and me? No way, I'd rather have photos I can stand to look atAmplify’d from www.facebook.com
Marketing Strategist Warren Whitlock
I really can't stand looking at pictures of me. Much prefer seeing other people in the photos. Do you have a photo of you and me? PLEASE upload here. Hmmm, better yet. If you are a friend of the page, upload you and you book, you and someone famous.. with our without me. Who want to look at me all day?a few seconds agoNaNNaNNaN at NaN:NaN clear
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: author photos, book covers, book marketing, facebook page, head shot, looking, people, pictures, upload, warren whitlock
posted by Unknown @ 10:43 AM
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