Thursday, December 16, 2010

Who Owns The Right to Filter Our News?

We grew up in the world of old media. They told us to trust what someone pulled from a wire service and printed on paper.

They preached that they had a high calling to report the truth objectively.

Now everyone has access to the source reports, they remind us that we still need the insight of a professional to sort it for us.

I think that's a myth. There are some great minds working for old media, but they are employees of corporations with agendas.

Do we need our news edited?

Amplify’d from www.lockergnome.com

The Associated Press and other newswire services provide news to small newspapers that do not have the staffing to cover the news themselves. But now questions are being asked as to whether or not companies such as the AP are needed any longer. With the Internet, just about anyone can syndicate the news. But some like Rupert Murdoch believe that all news belongs to those that cover it and should not be used by others for personal gain.

Put simply, syndication makes little sense in a world with URLs. When news outlets were segmented by geography, having live human beings sitting around in ten thousand separate markets deciding which stories to pull off the wire was a service. Now it’s just a cost.

There is another question that we must ask. Who owns the news? Does it belong only to the people who report it? I believe it belongs to all of us.

Read more at www.lockergnome.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Thursday, October 28, 2010

I caught @joelcomm doing something very bad

We know that old media's motive is to keep our eyeball glued to the ads.

New media may get ad revenue (like @JoelComm taught us in "The Adsense Code" but I hold that it's just one of many motives from sharing news online.

What's your ulterior motive?

Amplify’d from joelcomm.com

I NEVER watch television news. I NEVER buy a newspaper.

But I happened to be in front of a television the other day while waiting on my car at an oil change shop.

The local news was on, so I watched out of the corner of my eye while checking my email on my iPhone.

What I heard solidified my decision to tune out television news.

Read more at joelcomm.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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