I caught @joelcomm doing something very bad

We know that old media's motive is to keep our eyeball glued to the ads.

New media may get ad revenue (like @JoelComm taught us in "The Adsense Code" but I hold that it's just one of many motives from sharing news online.

What's your ulterior motive?

Amplify’d from joelcomm.com

I NEVER watch television news. I NEVER buy a newspaper.

But I happened to be in front of a television the other day while waiting on my car at an oil change shop.

The local news was on, so I watched out of the corner of my eye while checking my email on my iPhone.

What I heard solidified my decision to tune out television news. Read more at joelcomm.com

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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

How 12 CEOs & Founders are Leveraging Web Video

I'm all for CEO's use social media.

But why is there a debate?

Of course CEO can go public.. they can also leave that to others. NO RULES.

I'm much more concerned about whether the CEO's and their staff are listening to their customers. Who is on the video is up to them.

Amplify’d from mashable.com

The debate continues on whether CEOs should be fluent in social media or not, but the number of CEOs using social media to engage customers is still very low, even among technology companies.

With all of the talk about how CEOs are getting social, we were curious to see how many CEOs are also branching out into web video. We took a look around the web to see how CEOs and founders are leveraging video to educate and engage consumers.

How 12 CEOs & Founders are Leveraging Web VideoRead more at mashable.com

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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous