The future of location is context

Digging this quote from @chrishutchins

I think we're going to get past playing games and checking in an have some truly amazing things from location.

Amplify’d from radar.oreilly.com

Chris Hutchins: The future of location is context, where apps will be better at giving you relevant information based on real-time information about where you are and what's around you. I'm really looking forward to a world where by knowing where I've been in the past, the things my friends like, the weather, and more, applications will be able to pinpoint where I might be interested in going and what I might be interested in doing, as well as getting me there.

See more at radar.oreilly.com

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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

What are you doing to let your customer plan spontaneity?

I love this term.. irrational as it may be.

"Planned Spontaneity"

It may sound like "getting around to procrastinating" or "busy on my day off" but I think it points to a desire most of us share. We want to be spontaneous, can't really plan it, but can use these new tools to "organize on the fly"

Have you tried "planned spontaneity?"

Amplify’d from www.customerthink.com

For consumers, knowing where they are and what’s / who’s around them is the key to planned spontaneity.  That’s about to get a whole lot easier, as geo-location becomes a key feature of social networks and web apps from existing providers adding location information:

Geomium takes data from local review sites and combines it with social information to not only allow users to both see which of their friends are nearby, but also to find nearby event and venue information and deals.

LikeOurselves lets individuals quickly create a mobile group and locate members within 20 miles of their location, enabling on the fly meetups

FastSociety is a New York-based startup aimed at simplifying communication between friends on-the-go. The service is SMS-based, and groups last between 3 hours and 3 days, increasing the spontaneous nature of the offering. Read more at www.customerthink.com

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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

Social Networking On a Plane

We spend a lot of money to show up for a conference, visit a potential client and put ourselves where the money is.

Airlines have tried to pretend we can have a party in the sky, but why not facilitate real conversation about business (when we want that)?

Technology could let us meet and connect with others going to the same event, or looking for a solution we have in hand.. often without getting out of our seats and comfort zones.

I think it's safe to say there could be as many prospects on a cross country flight as you might see at a trade show party. Not a sure fire business love connection, but better than treating us all like a big tube of cargo.

Amplify’d from www.buzzmachine.com

* This is the key to decommodifying the airline: What if you chose to fly on one airline vs. another because you knew and liked the people better? What if the airline’s brand became its passengers? What if the airline even found ways to encourage more interesting people to fly with them because they knew that would attract and retain passengers (they could offer discounts and benefits to people who are active and popular in the social network)? Right now, all you offer is seats and miles: commodities. How much richer this would be if you offered small societies. Yes, we could still get stuck next to a talkative bozo — but not if we could meet people and arrange our seats before the flight thanks to the social network. Next to the right person, I might even tolerate a middle seat. Read more at www.buzzmachine.com

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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous