What are you doing to let your customer plan spontaneity?

I love this term.. irrational as it may be.

"Planned Spontaneity"

It may sound like "getting around to procrastinating" or "busy on my day off" but I think it points to a desire most of us share. We want to be spontaneous, can't really plan it, but can use these new tools to "organize on the fly"

Have you tried "planned spontaneity?"

Amplify’d from www.customerthink.com

For consumers, knowing where they are and what’s / who’s around them is the key to planned spontaneity.  That’s about to get a whole lot easier, as geo-location becomes a key feature of social networks and web apps from existing providers adding location information:

Geomium takes data from local review sites and combines it with social information to not only allow users to both see which of their friends are nearby, but also to find nearby event and venue information and deals.

LikeOurselves lets individuals quickly create a mobile group and locate members within 20 miles of their location, enabling on the fly meetups

FastSociety is a New York-based startup aimed at simplifying communication between friends on-the-go. The service is SMS-based, and groups last between 3 hours and 3 days, increasing the spontaneous nature of the offering. Read more at www.customerthink.com

See this Amp at http://bit.ly/i3FXK1

via Amplify.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

Does the Value of a Network Connection Go Down With Time

I just saw another piece quoting Julien Smith's rant about the declining value of followers as a network grows.

This is just plain silly. 100 people in a network makes for a lot ton of connections. 200 people in that same network gets a lot more potential connections. Even if you never add one extra connection, a network that has grown has MORE value per connection, not less.

The number doesn't matter near as much as the RELATIONSHIP. If I have ONE PERSON on a network and he's my next big customer, a though leader with thousands of readers, or a person with a friend that can connect me to another network of people I'd like to hear from.. ONE is FANTASTIC.

Develop relationships. Not numbers.

Amplify’d from webworkerdaily.com

Smith’s post helped explain to me the concept of inflation in a social media following. If you start out on a social network early on and that network grows over time, you can only keep up with that growth for so long because, at some point, the service will experience faster and bigger growth than you. The result is that you end up with less “access” and have to make more effort to be able to reach more people. As Smith puts it, “100 friends yesterday has the same value as 200 today.” This feels to me like a never-ending vicious circle.

Listen. What is being said about you is as important, if not more than, what you are saying about you. Read more at webworkerdaily.com

See this Amp at http://bit.ly/9N2H9M

via Amplify.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

"When You Talk, I Lite Up In My Brain"

Brain scan show the power of connections

Amplify’d from www.wired.com

Good Connection Really Does Lead to Mind Meld

The findings don’t explain why any two people “click,” as synchronization is a result of that connection, not its cause. And while the brain regions involved are linked to language, their precise functions are not clear. But even if the findings are general, they support what psychologists call the “theory of interactive linguistic alignment” — a fancy way of saying that talking brings people closer by making them share a common conceptual ground.

“If I say, ‘Do you want a coffee?’ you say, ‘Yes please, two sugars.’ You don’t say, ‘Yes, please put two sugars in the cup of coffee that is between us,’” said Hasson. “You’re sharing the same lexical items, grammatical constructs and contextual framework. And this is happening not just abstractly, but literally in the brain.”

They found that speaking and listening used common rather than separate neural subsystems inside each brain. Even more striking was an overlap between the brains of speaker and listener. When post-scan interviews found that stories had resonated, scans showed a complex interplay of neural call and response, as if language were a wire between test subjects’ brains.

Brain scans of a speaker and listener showed their neural activity synchronizing during storytelling. The stronger their reported connection, the closer the coupling.

When two people experience a deep connection, they’re informally described as being on the same wavelength. There may be neurological truth to that. Read more at www.wired.com

See this Amp at http://amplify.com/u/83e3

via Amplify.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous