Warren on Book Marketing, Social Media, Twitter and More: "When You Talk, I Lite Up In My Brain"

Brain scan show the power of connections
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Good Connection Really Does Lead to Mind Meld
The findings don’t explain why any two people “click,” as synchronization is a result of that connection, not its cause. And while the brain regions involved are linked to language, their precise functions are not clear. But even if the findings are general, they support what psychologists call the “theory of interactive linguistic alignment” — a fancy way of saying that talking brings people closer by making them share a common conceptual ground.
“If I say, ‘Do you want a coffee?’ you say, ‘Yes please, two sugars.’ You don’t say, ‘Yes, please put two sugars in the cup of coffee that is between us,’” said Hasson. “You’re sharing the same lexical items, grammatical constructs and contextual framework. And this is happening not just abstractly, but literally in the brain.”
They found that speaking and listening used common rather than separate neural subsystems inside each brain. Even more striking was an overlap between the brains of speaker and listener. When post-scan interviews found that stories had resonated, scans showed a complex interplay of neural call and response, as if language were a wire between test subjects’ brains.
Brain scans of a speaker and listener showed their neural activity synchronizing during storytelling. The stronger their reported connection, the closer the coupling.
When two people experience a deep connection, they’re informally described as being on the same wavelength. There may be neurological truth to that.
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