Warren on Book Marketing, Social Media, Twitter and More: All the Twitter Ads Are for Movies

I doubt my headline is true.. but it seems like that (I apolgize if that has misled you to read my rant)
Interesting that the most interesting things going on in old media are how they get the new media to talk about them
Amplify’d from mediamemo.allthingsd.com
The Facebook Movie is a Money Maker for Twitter
You won’t see ads for the upcoming Facebook movie on Facebook. But you can see them on Twitter: “The Social Network”, Sony’s Mark Zuckerberg-inspired drama, is currently a “Promoted Trend” on the messaging service.
It is a little surprising that Sony is buying ad time now, for a movie that won’t show up until the fall. All of the earlier Twitter movie campaigns have been timed to films’ opening weekends, which makes sense, given Twitter’s “whatishappeningrightnowatthisverysecondimustknownow” vibe.
See more at mediamemo.allthingsd.com