Book Marketing Strategist Warren Whitlock's helps authors and publishers and wrote "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online" with Deb Micek. Here's his thoughts on the game we call "life"
In this blog Nicky looks at 5 key reasons why Small Business’ should be using Social Media to get ahead of their competitors…..
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, nicky kriel, people, social media, twitter
posted by Unknown @ 5:26 AM
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Newest stats compiled by Pingdom.
Amplify’d from royal.pingdom.com
- 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion – Number of sent tweets on Twitter in 2010
- 100 million – New accounts added on Twitter in 2010
- 175 million – People on Twitter as of September 2010
- 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million – People on Facebook at the end of 2010.
- 250 million – New people on Facebook in 2010.
- 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% – Share of Facebook’s user base located outside the United States.
- 20 million – The number of Facebook apps installed each day.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 3:51 AM
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Amplify’d from klout.com
Watch out US News and World Report, there’s a new ranking system in town. Does your college have Klout?
In all seriousness, Twitter influence is a revealing metric for colleges.The most influential ones must be both tech-savvy enough to have a well managed Twitter account and have the most influential professors, alums, and others engaging with them.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: influential, klout blog, most influential colleges, twitter, world report
posted by Unknown @ 1:45 AM
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Like Facebook and Google before it, Twitter has thousands of marketers chomping at the bit to find a ad strategy.
They are smart to eschew old models and launch programs that use the unique power of Twitter. Early testers tell me the "Promoted Tweets" are exceeding expectations and many of us are anxiously awaiting a user model where we can experiment with small budgets ourselves. If you hate ads, you know why it will take a new model. If you are selling anything online, watch this space. It is going to make these early number look puny.Amplify’d from www.businessweek.com
Jan. 24 (Bloomberg) -- Twitter Inc. will probably more than triple its advertising revenue to $150 million this year as more companies use it to spread marketing messages, according to Internet researcher EMarketer Inc.
Ad sales for Twitter, which introduced its advertising program in April, may reach $250 million in 2012, said Debra Aho Williamson, an analyst at EMarketer, which today released its first multiyear research report on the blogging site. San Francisco-based Twitter has lured advertisers such as Nissan Motor Co., Hewlett-Packard Co. and Starbucks Corp.
Twitter, which has more than 175 million registered users globally, is competing for advertising dollars with larger companies such as Google Inc. and social-networking rival Facebook Inc. The company will need to boost its user base while demonstrating that ads posted on its pages are effective, Williamson said. A December Pew Research Center report said only 8 percent of U.S. Web surfers use Twitter, she noted.
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Labels: ad revenue may triple, emarketer says, million, twitter, twitter inc
posted by Unknown @ 11:13 PM
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I'm filing my patent for "Upright Conveyance" (a method for traveling while keeping the body in an vertical fashion by alternating energy distribution between two pods)
I think my chances of enforcing it are about as good as this oneAmplify’d from techcrunch.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: ashton kutcher, p diddy, stephen fry, twitter, vs technologies
posted by Unknown @ 9:21 AM
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If you are bragging about your compulsive behavior, I think it's a little beyond a desire to use social networks.
Get some help.Amplify’d from www.bitrebels.com
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posted by Unknown @ 9:05 AM
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I'm going to have to reconsider the international market for "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online"
When we wrote the book, we knew there would Twitter would grow, but always surprised to see attention in other languages.Amplify’d from www1.folha.uol.com.br
Twitter 'prevê' tendências de consumo
Para Warren Whitlock, autor de "Twitter Revolution" ("A Revolução do Twitter", ainda sem versão no Brasil), "se você esperar que o comprador o procure, já perdeu grande parte da conversa".
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: consumo, o twitter, para warren whitlock, twitter, twitter revolution
posted by Unknown @ 11:10 AM
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Just to make sure I understood, I read Seth Godin's blog post 3 times.
Right up there at the top ... Seth suggests that you'd be CRAZY to read Twitter comments. Then he repeats the OLD MEDIA strategy. and repeats it again, and again and again. .. like "if they don't get it, we just haven't said it enough" We know this is Seth's thinking.. He doesn't even allow you in the conversation on his blog. We are now in the era of REAL TIME conversation. When I read about someone reading tweets after a talk, I wonder "Why didn't you get access to the feed DURING the talk?" Listen to your audience. What they say IS the message that's important to them. If human beings filter what you say, change it around and spread it in their own way.. treat them like partners in the conversation and respect(love) them. They didn't "get it wrong".. they got their own message. If you want to serve them, listen and build from there frame of reference. Engage your audience, let them OWN the message, and they will help you spread your meme to the world. Listen and Love.. it's as simple as that.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: audience, misunderstood, people, seth godin, twitter
posted by Unknown @ 3:44 AM
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I was curious enough to read just how many pages of #Wikileaks were indexed by #Bing and #Google, but does it really matter?
As far as I can see, no one has accused @Wikileaks of breaking and entering or stealing the information. I don't think the coerced anyone to give them the info... so if it's a big deal to keep it secret, why aren't they trying to stop the leak? Most likely they are... applying heat to Wikileaks to make the most noise... but it seems like they have a misunderstanding of digital data... it's like a tattoo.. once it's up on the net, it out. If you don't want something repeated, don't say it. If you can't live with that policy and want to keep a secret, make sure you can trust the people you are telling your secret to.Amplify’d from www.readwriteweb.com
Facebook: We're Not Kicking Wikileaks Off Our Site
By Marshall Kirkpatrick / December 6, 2010 5:47 PM / 32 Comments
Facebook's response, from Andrew Noyes, the company's D.C. based Manager of Public Policy Communications: "The Wikileaks Facebook Page does not violate our content standards nor have we encountered any material posted on the page that violates our policies."
That's notably different from what Twitter told us today. Twitter passed around a press statement this morning stating that it is not censoring Wikileaks from its "trending topics" section, but when we asked point blank about whether it will permit the Wikileaks account to remain online or whether it will be shut down, Twitter's Matt Graves told ReadWriteWeb, "We've got no additional comment beyond the statement."
Every company online is likely considering how to relate to Wikileaks. Google, for example, appears to have indexed almost 1500 pages of the site, while Bing appears to have indexed only 10 pages of Wikileaks.ch.
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Labels: andrew noyes, Facebook, marshall kirkpatrick, twitter, wikileaks
posted by Unknown @ 1:11 PM
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Twitter users worldwide got a sneak peak at a trove of Wikileaks’ classified information early Sunday after copies of a German magazine containing the information were mistakenly sold early at a newsstand.
Amplify’d from latimesblogs.latimes.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: attack, der spiegel, posted, twitter, wikileaks
posted by Unknown @ 7:27 AM
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News Flash: Twitter Already Is a News Network
A minor flurry erupted in the blogosphere today, after Twitter co-founder Biz Stone mused during a Reuters interview about creating a “Twitter News Service,” which he described as a kind of partnership with major news organizations to extract news from the millions of tweets carried by the micro-blogging network daily. A spokesman for Twitter later posted a message saying the company “no plans for a Twitter news network” and that Stone was simply thinking out loud.Amplify’d from gigaom.com
Twitter staffer Matt Graves’ response was closer to the point, however: He said the company was not thinking about creating such a news service because “it already exists — it’s called Twitter.” In other words, Twitter is already functioning as a news network or wire service, something we have pointed out a number of times. When you can get live reports from eyewitnesses of earthquakes and other disasters within minutes of them happening, you have a news network (as Biz himself has noted in the past).
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: biz stone, matt graves, network, twitter, twitter news service
posted by Unknown @ 4:42 PM
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Most of the people I talk to offline don't get Twitter, don't use it and that's just fine with me. I know a people who don't use a computer and others who hate phones.
If the person is important to me, I talk to them where they are. I started using Twitter because people I wanted to talk to were there. For me, it's always been about connections and conversations. People are social.. Twitter is just a tool to connect to some of them. So when a "marketer" tries to talk about Twitter as a channel, or ask if it's social.. I start off skeptical. Jeff Sweat laments that he can't force feed longer ads at us. I suppose that's the position we'd expect from a guy selling banner adsBut there's some hope. These guys are starting get it.. Twitter is not another channel to broadcast your ads. Once they stop trying to compare new things to old ideas, and figure out they can server their customers better by listening, tthey may find a use for Twitter.. or not. Either is fine with me.
Amplify’d from www.huffingtonpost.com
If you're a marketer with a message, you have to hope that your followers are looking at their Tweet stream at that very second. In a place like Facebook, or even Yahoo!'s new social integration, things from people you care about have a way of sticking around.
Read more at www.huffingtonpost.com
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Labels: advertising blog, followers, is twitter social, jeff sweat, twitter
posted by Unknown @ 3:02 AM
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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: Facebook, lionel tilmont, recommends, twitter, vonbrucken
posted by Unknown @ 8:47 PM
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I loved the headline Brian used to talk about Twitter stats.. but thought I'd try to create my own here.. (sort of a market test.. I've already retweeted his version)
And this topic cries out for a little more discussion. Just what Amplify.com is great at. So take a look at all the stats from Edison report and Brian's take on them.. and let's have add our thoughts here. My take.. Twitter is getting to be very well known, but clearly not as ubiquitous a Facebook or BREATHING. What do you think? Will everyone tweet? Does Twitter work if you just log in once a week? (I know better than to suggest anyone use it as much as meAmplify’d from www.briansolis.com
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Labels: Facebook, network, networks, social media, twitter
posted by Unknown @ 3:15 PM
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Washington Post editors are working on damage control and @Mashable wants us to take a poll on what the "should" do.
Guess what. Reader of the new media's "big media" want old media to be more open. The "they should" choice won the poll. The 20th Century was unique in history. Mankind got the technology to speak to a mass audience about mass production products that could be distributed globally. Before this, people talked to people, did business with neighbors, most never traveled far and for the most part consumed what was produced locally. Mass communications had one flaw.. it was mostly one-way. So companies with the biggest printing presses, most powerful transmitters and biggest budgets won. To fill the papers with entertainment to keep readers looking at the ads, publishers employed writers and reporters. They gave them free reign over what they wrote because the market would read great content more than blather about the advertisers, but the goal was always to deliver those ads. We had a couple of generations of "journalists" and some very smart people in that "profession" telling themselves, and us, that we needed them to watch out for us with "integrity" We forgot that they were the filler material and lauded them. And why not, they were smart, they were writing about important issues and they had the audience. Once the Internet grew to it's promise of no central control, the need for these aggregators was gone. People could talk to people, in mass or in private, whenever and wherever they desire. I don't worry about #Mashable getting too big and trying to reign in the conversation. It's got the new media mentality. They started the conversation, and now I went a different way. Their popularity comes from adding real value in the aggregation, not control of information. But the dinosaurs are standing in the tar pit. They are very wealthy dinosaurs, and they have huge infrastructures to keep them from sinking.. It's going to take a while for it to crumble How long will it be till we stop caring about their editorial policies?Amplify’d from mashable.com
The Memo
As a result, the following memo was sent to staff by Post Managing Editor Raju Narisetti, who is no longer on Twitter after offering his thoughts on more spending for health care:
This week, some Post staffers responded to outside critics via our main
Twitter account. At issue was a controversial piece we’d published online. The intent in replying was to defend the decision to publish the piece, but it was misguided both in describing our rationale for publishing the piece and as a matter of practice. It shouldn’t have been sent.
Even as we encourage everyone in the newsroom to embrace social media and relevant tools, it is absolutely vital to remember that the purpose of these Post branded accounts is to use them as a platform to promote news, bring in user generated content and increase audience engagement with Post content. No branded Post accounts should be used to answer critics and speak on behalf of the Post, just as you should follow our normal journalistic guidelines in not using your personal social media accounts to speak on behalf of the Post.
Perhaps it would be useful to think of the issue this way: when we write a story, our readers are free to respond and we provide them a venue to do so. We sometimes engage them in a private verbal conversation, but once we enter a debate personally through social media, this would be equivalent to allowing a reader to write a letter to the editor–and then publishing a rebuttal by the reporter. It’s something we don’t do. Please feel free to flag Marcus, Liz and me when you see something out there that you think deserves a response from the Post. As we routinely do, we will work with Kris Coratti and her team to respond when appropriate.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
posted by Unknown @ 8:42 AM
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I got an invite to look at #hashable. The tweet said
" the way you are you'll pick it up quickly and run with it" Wos..such flattery. I feel for it and clicked on the link. Just before the new window opened, I saw another tweet from @hashable.. Oh great, a BOT... but I was already on my way. Once at the site, I saw a log in screen but not a word about what the site was there for. Being the curios reporter of new apps that I am, I threw caution to the wind and put in my Twitter handle. Logged in via Twitter and got another screen that wanted my email address, a bunch of data from LinkedIN and my ZIP CODE (???) Then a 3rd screen wanted me to add some people I''ve never heard of, with an option to share that on Twitter. Under that, a list of Twitter friends already connected to me there. I clicked through, but wait.. a POP UP asking me if I wanted to share my good fortune with the Twitterverse. Finally, a home page with all sorts of goodies like all the other social media sites. Starting to look interesting. Is it based on hashtags? Is there a video, a demo, and option to not share this with all of you? There it was.. the "How it Works" link that would tell me what I signed up for. I've share some of it below. Hey, a nifty tool to let me put in two handles and have them both get a tweet. Just like I do every day with EVERY Twitter client out there. Who knows.. that might be useful, but here's why I didn't stick around to try it. "We'll follow up" If my friends don't enjoy the message from a service (not me).. they get another message! My guess is that all the two people I intro have to do is JOIN #hashable.. But I can't confirm.. I've already disconnected from this one.Amplify’d from hashable.com
There is a simple tool on the hashable.com homepage that can help you make introductions. You can use the tool to make an introduction through twitter or email. Using our integrated address book, you'll be able to easily search your twitter or email contacts and find people you'd like to connect. (Warning: this is highly addictive!)
We'll follow up
Hashable also follows up with your friends a few days later (via email or twitter) to see if they connected. Hashable will notify you once we hear from your friends.
Read more at hashable.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: friends, hashable, homepage, introductions, twitter
posted by Unknown @ 9:06 PM
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My guest post on ThoughtLeadershipLeverage.com
We're writing "Profitable Social Media" for those who ask this question.. the ones who haven't recognized that conversations with people and relationships are the heart of business and how we all get things done. What do you say when a friend asks “How do you find the time to use social media?”Amplify’d from thoughtleadershipleverage.com
“How do you find the time to use social media?”
Getting Into the Conversations of Customers
At first glance, the conversations fragments you see online look like a waste of time. People talking about TV shows, sports, the weather and what they ate for breakfast. According to the studies we’ve seen on Twitter, 4 out of 5 people never get past setting up an account and wondering what to do next.
Read more at thoughtleadershipleverage.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: getting into, guest post, media, twitter, twitter revolution
posted by Unknown @ 4:55 PM
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Amplify’d from gigaom.com
Twitter plans to roll out a free real-time analytics dashboard in the fourth quarter, said Ross Hoffman of the company’s business development team at a conference yesterday. Hoffman said Twitter would start a phased rollout of the dashboard to show users information about how their tweets are spreading and who is influential in their network. WebTrends caught the remark in a session at the Sports Marketing 2.0 Summit and cornered Hoffman for further deets.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: analytics, dashboard, real-time, ross hoffman, twitter
posted by Unknown @ 1:28 PM
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@mongoosemetrics makes the technology needed to track from a web site to a phone call.
With all the talk we've been having about eliminating phone numbers, I paused for a moment when I saw people so dedicated to tracking phone calls... Then it dawned on me.. when we make a Skype or Gmail call, it is trackable. @mongoosemetrics is helping us move to connecting with people rather than number. All this from picking on blog reader to shower love on today. And this was one of many posts featured on their blog... COOL!Amplify’d from www.mongoosemetrics.com
Over the past couple of years, more and more people have begun using the social media site Twitter for obtaining information and connecting with others. In fact, news programs have even started to use people’s comments, or “tweets,” as sources for the latest stories. But perhaps what is most interesting to see is how Twitter has affected the ways of business around the world. For although it is mostly celebrities and sports figures that are grabbing headlines with tweets about their activities, many companies have also embraced this unique form of social media to connect with customers – often with great results.
Read more at www.mongoosemetrics.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: call tracking hot, people, tracking, tweets, twitter
posted by Unknown @ 6:36 PM
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I shared a story about John Mayer deleting his Twitter account
Thought it was a good laugh. Turns out that he's done it more than once, and that he's on record for saying it's a bad idea.Amplify’d from www.cnn.com
The move to de-tweet breaks a pledge Mayer made in an interview with CNN's Denise Quan in the fall of 2009.
"You neuter your own Twitter account, you show fear," Mayer said. "I think you show fear when you delete it."
Read more at www.cnn.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: denise quan, grammy award-winning, john mayer, mayer, twitter
posted by Unknown @ 8:16 AM
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