Book Marketing Strategist Warren Whitlock's helps authors and publishers and wrote "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online" with Deb Micek. Here's his thoughts on the game we call "life"
In this blog Nicky looks at 5 key reasons why Small Business’ should be using Social Media to get ahead of their competitors…..
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, nicky kriel, people, social media, twitter
posted by Unknown @ 5:26 AM
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this is part of a webinar
Amplify’d from www.bestsellerauthors.com
If you qualify, you’ll receive
ntroduction: I call you to learn about you, your book and your business. Success Assessment. I review your book, any existing marketing, proposals, online presence and information products you have now or are developing Best Seller Roadmap Session. Once we have all the data and know your book and business, we set up a session to build your roadmap. I will do these sessions myself and show you exactly what you need to do to be more successful with your book, online promotion and marketing. During this session, you can ask any question about publishing or marketing and I will share any resources you might need to get to the goals you have set. Expert Promotion Checklist. Based on your specific needs, I outline a fast track checklist you can use to get results quick from your online and offline marketing.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: best seller roadmaps, business, click now, make book your success, marketing
posted by Unknown @ 12:24 PM
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Good tips for organizing you inbox.
Sure, the headline is over the top.. but that's MY kind of headline.. honest, but slanted. I use the Priority Inbox feature when I need to clean out things that I need to unsubscribe to or set filters. I like getting the ton of mail I don't read, it's my own personal database. I also use a separate email address to subscribe to newsletters and now have a complete history from many people that comes in handy from time to time. Laura is right we do need to avoid sitting in front of email. I'm much more efficient when my IN box is EMPTY. What do you do to manage your email?Amplify’d from www.lauraroeder.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, hitting, inbox, laura roeder, priority
posted by Unknown @ 12:10 PM
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I don't know who this Rice guy is, or what research he did to support his claims, but I was shocked to see a post questioning the #groupon model without interviews from them, businesses using social coupons or someone with an idea of how social media is changing the world.
My limited knowledge of @Groupon is that it ROCKS. I've only talked to 4 of the businesses that I redeemed a coupon at, not much of a sample... but all four of them had more business AFTER the promotion. The article claims that with half to 4/5's of businesses reporting profits from the promotion itself that Groupon model looks shaky. Has anyone involved with this ever run a business? I did ask one local business owner if he was going to use Groupon again. He said "I doubt it. The boost in word of mouth from this has made a permanent improvement in my business and I don't have the capacity" What other promotion vehicle is doing that today?Amplify’d from www.technologyreview.com
"If things continue the way they are, I would be very surprised if it's sustainable," says Utpal Dholakia, an associate professor of management at Rice University, who led the study. He surveyed 150 businesses that had run promotions through Groupon between summer 2009 and summer 2010. Although the majority of Groupon's business customers said they were satisfied with their promotion, Dholakia found that about a third hadn't turned a profit as a result of offering a deal, and just under half said they would not repeat the experiment. He argues that the problems experienced by these firms mean that changes need to be made if such social promotions are going to survive in the long term.
Read more at www.technologyreview.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, rice university, social coupons, technology review, utpal dholakia
posted by Unknown @ 9:41 AM
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I saw the headline "Most Business Books Are Bad For You" and clicked. Worked on me.
I believe you can learn from just about anything. Of course, the trick is to not waste time on "anything" but rather to focus on the best or good and ignore the rest. This one was NOT tips to find a good business book.. so I responded to AMPLIFY. Catchy headline. You got me to click to see what sort of nonsense you had written. Your formula can be applied to most business, most blogs, most conventions and most of what people do in their business days. Insert just about anything and people will feel compelled to click and your advertisers will be happy. If you'd listed book titles to avoid, or given some background on how you have been tricked into reading all those bad books you refer too, or given us some red flags to watch for, the headline shenanigans would have been well worth the click. Your thoughts are good and you seem sincere. You'd like to recommend a couple of good books and get us talking. Safe bet to put Atlas Shrugged and you hit a home run for me with Enders Game. (if these books affected you so strongly, why not give Ayn Rand and Orson Scott Card credit?) I totally reject the idea that most business books are bad. Rather, most READERS have not learned to pick the right books, study with the intent of finding and imagining new and better ideas and committed to applying what they learn. Any "empty space" would be what's inside the head of someone flipping pages without thought. If I can spend the afternoon with a book and a pad of paper I know I'll come out better for the experience... even from a bad book. I'm reminded or a phrase I heard a speaker use once "A properly motivated individual can learn something from two dogs fighting in the street" ... I would imagine he did not mean that you would learn from anything the dogs SAIDWhy not go out on a limb and include a BUSINESS book? Here's a couple that I can recommend to anyone. "Influence: The Science of Persuasion" by Dr. Robert Cialdini"
- six principles of how people influence each other.. heavily researched, documented and full of case histories that will get you thinking about every business interaction in a new way. Each time I read this book, I find myself putting it down to contemplate how the stories work, what lessons I use in my business, and notes on action steps I will take. "Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives" by Christakis and Fowler
Science of networks and how people rely on them. I changed my own networking theory when I read this and now explain to every person I meet how powerful our connection can be beyond any immediate transaction "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" by Chris Brogan and Julien Smith
I ordered this book by two friends and attempted to read it on a flight so I could say nice things in a blog post. By chapter 3, I had to put down the Kindle, get out a pad of paper and redesign my entire approach to business. It changed the fundamentals of how I look at my own business, our relationships in the market and leverage points I"m using to grow faster than I thought possible.Amplify’d from www.bnet.com
I read more business books than anyone I know, which is ironic because I can’t stand most of them. That’s not to say I hate all business books — after all, I’ve written one — but 95% go on one of two lists: “if you don’t know this already, you should be working at the DMV” and “if you do these things, your company will become the DMV.”
Business success isn’t a checklist, and that’s the implied message from many business books: do these things and you’ll be the hero. Business success is a dance: with the market, employees, investors, customers, landlords, and creditors — not to mention spouses and kids.
Read more at www.bnet.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, business book, business success, dave logan, tribal leadership
posted by Unknown @ 8:30 AM
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Defy Gravity author Rebel Brown has help small businesses become big, turned around businesses that weren't doing well.. and helped many FLY HIGH.
Join us live on the show at 7p for a CHAT http://budurl.com/btrwAmplify’d from www.blogtalkradio.com
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Show Name: Social Media Helps Your Business Defy Gravity
Date / Length: 8/27/2010 7:00 PM - 1 hr Length: 1 hr Description:
h:12832 s:1227817Category: Business Tags:
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, defy gravity, growth, internet radio, situation
posted by Unknown @ 6:08 PM
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If you've somehow missed Farmville and it's huge market, or are in the 80$ of Facebook users who dread seeing users notices, it may be time to start playing.
I hold that anytime you put together a large group of people who aren't rioting for food, you have a MARKET. I'll let Lori tell you about the market and dollars going to Farmville and other games.. I want to comment on the marketing. We've learned from social media that the future of marketing is to go where your customers are and find a way to serve them. Think about good old TV as an example. When TV was new, but had got tot he point of being in most every house, ads went to the ones that were where the customers were watching. Now many use social gaming MORE than TV.. get the picture. Difference this time is that it's not just for big brands with big budgets. We're not just talking about segmenting (running a Farmville flavored ad in that game) but REAL communication. Some has to figure out out to get into the game, interact with the players without annoying them and the get them whatever they want. And all this can be targeted to any niche that you have previously targeted promotions to.. Just on Farmville, that at least twice as many niches as we used to have.
We are still at the beginning of this. A niche can be pretty big and your competitor likely hasn't figured out that he can buy ads (he will). In the future, I predict there will be a job category of servicing people inside he games.. either for real world brands or things not yet created. Still using last years marketing campaign? Last weeks?Amplify’d from www.socialmediaexaminer.com
Gaming in China is bigger than ads or search, which might explain Google’s reported $100-$200 million investment in Zynga, a top social gaming company. Even a listing by appdata.com of the top five games paints an astonishing picture of growth in social gaming.
Social media is a game-changer. It’s impacting who plays, along with when and where they do it. Because of the viral aspect, social media even affects how games are developed and their shelf life.
According to Zynga, a company’s success revolves around three factors:
- Ability to drive new users
- Ability to create an engagement loop
Read more at www.socialmediaexaminer.com
- Access to an open communication channel
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: ability, business, company, facebook games, farmville, gaming, marketing in games, social games, your business
posted by Unknown @ 9:32 AM
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Most of my new business in the past year or two has come through referralls, and most of that is through connections I have on social media.
But "lead gen" is not what social media is good at. It's more what I'd call "pre lead gen" activity. The leads/referrals from social media are people looking for you.. not something you'd buy or coerce. The way I look at it.. there are MILLIONS of people that need what you have. They want to buy from someone they know, like and trust.. or at least someone referred by someone they know, like and trust. Maybe it's semantics.. but I think people like to be "leads" about as much as they like to be "eyeballs"Amplify’d from www.hooversbiz.com
Why rent leads or share them with other competitive businesses in your market when you can create your own stream of direct leads? With a properly integrated Internet marketing platform you can have at your fingertips local, paying customers who want the services you provide.
Read more at www.hooversbiz.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, businesses, competitive, leads, market
posted by Unknown @ 11:20 PM
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This phrase caught my eye.
I'm generally a fan of design. And an enterprise needs to plan things. After all, that's what an enterprise is. But can you design the process of giving up control?Amplify’d from www.dachisgroup.com
Read more at www.dachisgroup.com
- Anticipating and designing for loss of control. At this year’s Enterprise 2.0 Conference in Boston, my friend and colleague JP Rangaswami delivered a terrific opening keynote where he dropped the phrase that became a hot topic of conversation for the rest of the week. In his keynote, he talked of the necessity of enterprises today needing to “design for the loss of control.” A combination of Web access, SaaS, cloud computing, social software, and smartphones that are more powerful than many laptops are leading to a world where anyone can access the IT solutions they need to get their work done and don’t need any permission to do it. Enterprises currently expend considerable resources trying to impose control on a situation that increasingly appears like it not only can’t be controlled, but almost certainly doesn’t need to be. The level of control being imposed over IT today is excessive, counterproductive, and undesirable from a business results standpoint, the argument goes. Routing workers away from the applications, social networks, and devices that they clearly prefer to use is a strategy that, like most modern urban conflicts, is almost certainly a losing proposition in the long run. Instead, focusing on enabling the safe and effective use of cloud-based solutions that fit local problems, leveraging workers’ growing social capital and their own mobile computing devices can be looked at as just another form of outsourcing. In other words, letting go of non-essential control will be a key success factor for Social Business leaders going forward. Certainly there are still real challenges to doing this but the point is that the opportunities are certainly significantly greater than the cost. Together, we must learn how to fix IT in the Social Business era.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: business, enterprises, jp rangaswami, keynote, social business
posted by Unknown @ 6:45 AM
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My buddy Denise Wakeman does such a fine job of staying of focus and providing great information on the needs of her core market of businesses looking to do a blog right.
Seems to be a theme for me today. This is the 3rd article that got me thinking of more FOCUS on getting my own core message out. Worrking for me on two layers.. Way to go DeniseAmplify’d from www.buildabetterblog.com
Top Ten Easy Steps to Starting a Business Blog
When a prospect lands on a blog that hasn't been updated in months, it's akin to walking into a vacant store with busted windows and dust blowing in. It's just not pretty; and it doesn't look good for you, your business reputation, and your branding.
The very nature of a blog is perfect for the busy professional. They are quick and easy to update. You are creating fresh content frequently (two to three times a week is recommended minimum) that is useful to your prospects and customers and loved by search engines. In contrast to "traditional" static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better.
10 Steps for Starting Your BlogBefore you get to the nitty-gritty of setting up your blog, there is some pre-work to do. This will ensure you start right and put your best foot forward.
1. Before you do anything else, examine the reasons why you want to publish a blog. What is the purpose for the blog? How does the blog's purpose relate to your business purpose?2. What are the business objectives or outcomes or goals you want from your business blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog?3. Who is your ideal reader? Who are you writing to/for? For most businesses I've worked with, the ideal reader is similar to their ideal client. It's important to know your audience so you can meet their needs and address their concerns, challenges and what they're looking for to improve their lives.4. How do you want your readers to feel when they read your blog? This may seem like a weird question, yet it will help you tap in the emotions of your audience. Do you want your reader to be inspired, motivated, and moved to action? Again, tapping into this will help you focus your content on serving your reader.5. What do you want your readers to DO when they read your blog? This relates to the goals you set for your blog. If your blog is a lead generator then you must have very clear steps for guiding your reader to subscribe to get blog updates and/or get your lead generating content. 6. How much time do you have to devote to your blog each week? This is getting to the heart of blogging. If you cannot commit to creating constant, consistent content, then you're doing yourself and your readers a disservice. Be honest. The most effective and successful blogs are those with fresh, new content posted at least two to three times per week. Is that reasonable for you to manage? Will you have a team of bloggers? Remember, there are many, many ways to create content. It doesn't have to be all you all the time. 7. What's your blog's core message? This relates to the topic of your blog and the niche you are focused on. What do you want your readers to learn? Why should anyone read your blog and more importantly why should they subscribe and follow your blog? This is another key piece to get in place before you start your blog. Brian Clark publisher of Copyblogger.com recommends creating "cornerstone content." This is a series of posts that articulates your core message and provides new readers with an introduction and overview of what they can expect to learn from you.
Read more at www.buildabetterblog.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: blog, business, business blog, content, top ten easy steps
posted by Unknown @ 8:19 AM
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