Warren on Book Marketing, Social Media, Twitter and More

I tried to make Twitter what I thought it should be and it didn't work. Know I'm writing as an expert

Most of the people I talk to offline don't get Twitter, don't use it and that's just fine with me. I know a people who don't use a computer and others who hate phones.
If the person is important to me, I talk to them where they are.
I started using Twitter because people I wanted to talk to were there. For me, it's always been about connections and conversations. People are social.. Twitter is just a tool to connect to some of them.
So when a "marketer" tries to talk about Twitter as a channel, or ask if it's social.. I start off skeptical. Jeff Sweat laments that he can't force feed longer ads at us. I suppose that's the position we'd expect from a guy selling banner ads
But there's some hope. These guys are starting get it.. Twitter is not another channel to broadcast your ads. Once they stop trying to compare new things to old ideas, and figure out they can server their customers better by listening, tthey may find a use for Twitter.. or not.
Either is fine with me.
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Jeff Sweat

Editor-in-chief, Yahoo! Advertising Blog

Posted: November 19, 2010 06:37 PM

If you're a marketer with a message, you have to hope that your followers are looking at their Tweet stream at that very second. In a place like Facebook, or even Yahoo!'s new social integration, things from people you care about have a way of sticking around.
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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

Labels: advertising blog, followers, is twitter social, jeff sweat, twitter

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CNN begs for 5 Twitter Followers

Today's old media farce is the CNN program "On Deadline" begging readers of it's blog to follow them on Twitter to hit 4000.
I've got nothing against people asking for followers to hit a milestone.. but it's really not the point of Twitter unless you have conversations and LISTEN.
I don't know anything about this program and avoid TV news as much as possible (just a few minutes now is torture).. but it's obvious in the stream that they want this profile to be your news source.
So Old Media
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Help us reach 4,000 followers on Twitter
Help put us over the top at Twitter.com/ondeadline.
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