Shut Up and Listen

This is an AWESOME post.. starting with this story:

Alrightie, let’s start with some role playing. And… scene!

I’m friends with Kim. I trust what she’s saying, I think she’s smart.

Suddenly a company approaches her and says “Hey! We have free product for you! We’d love it if you’d talk about it!” So she is excited. She’s her own media channel. She likes their stuff. Now every twentieth tweet is about their product. Great.

Then another company approaches her and says “Hey! We are giving away twenty prizes to our favourite retweeters today! You could be one of them! Bonus points if you get other people retweeting about us as well!” So every thirtieth tweet is about their contest. Great.

Kim is deemed an influencer by a few agencies, so now another company approaches her about their internet services.

Another organization approaches her about their school.

Another company sends her free coffee.

Another company gives her a car for a month.

She gets free rides, free lattes, free magazines, free makeup, free swag at free branded conferences to which she’s been sent on an all-expense paid trip… it’s pretty sweet being Kim these days.

But me? I’m her follower. And all I see is quality content that somehow turned into a horrible neverending ad. Now, I may not stop following her for any variety of reasons or social norms. We’re in a power play, and from a public standpoint, she’s certainly holding the cards.

But I do stop listening. So do lots of people like me.

READ THE REST.. IT'S GOT IDEAS YOU WILL WANT TO USE

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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

Why do spammers work so hard?

The web of accounts, tactics and good copy writing needed to get my attention in a bot post would have made me a fan if there were a real human involved

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Update on my quest to talk to @Clear

Clear has a lot of smart people. They found my phone number and email address and tried talking to me.

First, a tech called while I was out of town. Wow.. if only they could address their tower near my house so easily.

I put all the Clear equipment away and hooked up another connection.. so have to get back to it to find out if the annoying messages are there.. fairly certain that the speed hasn't been fixed, but that will be a fun weekend project to report on

I've been emailed the direct contact info for Clear executives. I suppose if I weren't so big on showing them that everyone deserves to be heard I could act important and get my situation fixed faster that way. Should I?

THIS JUST IN: A guy emailed me tonight telling me that he'd been told I was interested in Clear's plans to improve their social media. I responded "no I don't want to know the future.. I want to have a conversation"... probably didn't make a friend there.

What these people don't seem to get.. 1) I've lived with a tiny fraction of what I pay for for over a year while trying to be their biggest fan and 2) I've talked to people planning for better social media for Clear before.

Hmm.. #2 will be another post.. fun story to add to the mix

Am I crazy for asking Clear to answer me in public?

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Clear Gets Weirder By The Day

1) The problem could be fixed so I don’t get shut down every 12 hours

2) It’s more important to follow policy than to communicate or solve a problem Read more at laserpage.com

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