Book Marketing Strategist Warren Whitlock's helps authors and publishers and wrote "Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online" with Deb Micek. Here's his thoughts on the game we call "life"
The search engines are tracking what gets tweeted and "liked" on Facebook.
Do you like search results with friend connections?Amplify’d from www.allfacebook.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: Facebook, google, integration, results, search
posted by Unknown @ 3:42 PM
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Here's a fun tale of Google engineers running a sting operation on Microsoft
Amplify’d from techcrunch.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
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Tags, boost, places, boost
Lot's of new terms to keep track of... so Google tells us how they rank results Relevance – results that categorically match what has been searched Prominence – results that are “well known, trusted” and show solid data from other sources on the web Distance – results that are near your search criteria or known location
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: adobe flash player, div, google, local search ranking, search
posted by Unknown @ 10:04 PM
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Andrew Mason, Groupon’s founder and chief executive, says his strategy is “finding the holy grail of local.”
Amplify’d from dealbook.nytimes.com
As investors fret that Google’s $6 billion bid for Groupon is too high a price to pay, new details about the company’s sales and growth suggest that it might be more like one of Groupon’s cut-rate deals.
An individual close to Groupon, who spoke on condition of anonymity, said the company’s annual revenue is running in excess of $1 billion a year and its subscriber base tripled this summer, to 35 million users.
And an analyst at Barclays Capital, Douglas Anmuth, estimated in a research report released on Tuesday that sales could hit $1.5 billion in 2011.
At those levels, Google would be paying four times next year’s revenues. In contrast, the company paid $3.1 billion, or roughly 10 times sales, for DoubleClick in 2007. It bought YouTube for $1.65 billion in 2006, when the online video hub was making less than $11 million a year, according to a company filing.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: bargain, billion, company, google, groupon portrayed
posted by Unknown @ 7:31 AM
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To view this post with the advice that interstitial pages will keep you from being seen, you first have to view an interstitial page.
Amplify’d from www.fastcompany.com
Try to avoid interstitial pages, ad pop-ups, or other elements that interfere with your content. In some cases, these distracting elements may be picked up in the preview of your page, making the screenshots less attractive.
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: design-led, elements, google, instant preview, preview
posted by Unknown @ 9:46 AM
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Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: Facebook, google, initiative, open graph, reihan salam
posted by Unknown @ 11:54 AM
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Amplify’d from googlewatch.eweek.com
Google Is for Pandas, Facebook Is for Lobsters
Adam Rifkin, co-founder of social app site Renkoo, said Google, with its search and other task specific, goal-oriented applications, fosters grazing of information. Rifkin wrote:
Adam Rifkin, co-founder of social app site Renkoo, said Google, with its search and other task specific, goal-oriented applications, fosters grazing of information. Rifkin wrote:
The kind of application that Google knows how to make well are the kind that embody a panda's "eats, shoots and leaves" model of Internet behavior. Pandas spend every waking hour foraging -- aka searching -- and consuming. The most successful Google applications serve such a utilitarian mandate, too: they encourage users to search for something, consume and move onto the next thing. Get in, do your business, get out. Do a Google search, slurp down information, move on. Pull up Google maps or Gmail or Google news, do something, leave. Where Google does not excel is in making applications that are by their nature for lingering and luxuriating -- the so-called social applications.Facebook, Foursquare, Twitter and Quora are the lobster traps that catch millions of consumers and make them stay.
Facebook is a lobster trap and your friends are the bait. On social networks we are all lobsters, and lobsters just wanna have fun. Every time a friend shares a status, a link, a like, a comment, or a photo, Facebook has more bait to lure me back. Facebook is literally filled with master baiters: Whenever I return to Facebook I am barraged with information about many friends, to encourage me to stick around and click around. Every time I react with a like or comment, or put a piece of content in, I'm serving as Facebook bait myself. Facebook keeps our friends as hostages, so although we can check out of Hotel Facebook any time we like, we can never leave. So we linger. And we lurk. And we luxuriate. The illogical extreme of content-as-bait are the Facebook games where the content is virtual bullshit. Social apps are lobster traps; Google apps do not bait users with their friends.Of course, Google users still use Facebook and Facebook users still use Google. But at the end of the day, they provide two different, but overlapping toolsets.
Read more at googlewatch.eweek.com
Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous
Labels: Facebook, facebook is, google, google is, lobsters
posted by Unknown @ 7:21 AM
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