Admiring @ZombieNose artwork thanks to @Sleepygirl #follownow

@unmarketing recommended that we tell him why we follow someone.

@SleepyGirl told me about @ZombieNose

I told her I like how she gave a reason, not a list and she reminded me to take a look at his art.

@ZombieNose doesn't tweet much, and I may have never had a conversation.. but thanks to Amplify and @SleepGirls real conversation we connected on a whole other level.

Enjoy this art.

Amplify’d from www.zombienose.com

Read more at www.zombienose.com

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Amplify TwitCast Radio from Facebook

Here's my test of my Social Media Radio event on Facebook.

I often decorate the auto generated evens with an old photo.. This one is Leo Leporte meeting at BlogWorld where he said he'd come on the show when we stopped calling it "TwitCast" .. we did, and still awaiting his reply :)

(TWIT is a trademark of This Week in Technology show and NOT "short for Twitter.. I use it her for parody comic effect)

Amplify’d from www.facebook.com

Amplify Your Message Through Social Media

http://www.blogtalkradio.com/warren/2010/07/31/amplify-your-message-through-s...Read more at www.facebook.com

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Self Serving Hootsuite Test

Eric Goldstein was on my Profitable Social Media Show talking AMPLIFY and explained how Tweets can be amplified. I asked about Twitter clients and he said they ought to work..

So here's a Hootsuite tweet clipped with the Amplify Toolbar button.

Amplify’d from hootsuite.com

mattbacak 8:35pm via Web @WarrenWhitlock nothing but love for @katebuckjr and @WarrenWhitlock Show Conversation Read more at hootsuite.com

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Be Careful Who You Call Stupid

Here's a great rebuttal to an industry pundit who claimed that certain companies have no reason to exist.

Find fault with a companies's business model, state how to improve it, but don't go telling the world that people don't have a right to try.

We just don't know what the next big thing will be till somebody tries it

Amplify’d from www.inc.com

What's a Real Company?

The trouble is that these start-ups seem only trivial until they change the world. Back when I was writing about Twitter two and a half years ago, most serious business people thought that the service was a joke. Then this happened. And this. And this. Today, one can argue about the Twitter's long-term prospects as a business, but it would be crazy to call the company trivial. Twitter has had a marked influence on world events, has become a legitimate source of news, and has made businesses millions of dollars.

In fact, the "dipshit company" formulation sounds eerily similar to Clayton Christensen's definition of disruptive innovation:

Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.

Fred Wilson makes this point especially well:

...you just don't know what is a crazy idea and what is a brilliant idea. And you don't know what is a great team and what is a weak team. Of course, we have our opinions on that. We make those judgment calls every day. But we are often wrong. Read more at www.inc.com

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Nothing Will Hold This Book Back

Word is getting out about Rebel Brown's book DEFY GRAVITY

I was honored to get an advance copy.. and predict you will see a lot more about this one. Look for it to be featured on http://BestSellerAuthors.com and getting more rave reviews AND then watch businesses using what Rebel teaches to defy gravity themsleve

Amplify’d from rebelbrown.squarespace.com

July 26 issue of Publishers Weekly: Defy Gravity: Propel Your Business to High-Velocity Growth by Rebel Brown Brown, a management consultant, presents a smart and readable guide for executives seeking to improve the effectiveness of their corporate strategies. Even though one-third of all business strategies fail, executives tend to stick with the plan, maintaining that a bad plan is safer than no plan at all. Brown shows how to break free from this mentality and makes her message stick with energetic prose and cheeky humor. She questions prevalent corporate beliefs and shows how following these misguided approaches can ruin an organization. She highlights change as the key factor; it's the "anti-gravity" that will propel a company forward. Citing such successful examples as Nu Skin and Southwest Airlines, Brown illustrates key points on what works and what doesn't, and concludes each chapter with a helpful summary. A new voice in a very crowded field, Brown provides an original perspective on corporate growth. Read more at rebelbrown.squarespace.com

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MySpace: What's Up With Our Favorite Punching Bag?

MySpace is a favorite whipping boy for social media pundits and users.

"It's yesterday's news. No one uses MySpace.. don't waste your time"

Tens of millions of users. That's a few more than my blog gets.

MySpace is not hot or hip.. but neither am I. Lately, I've found nothing in particular working in marketing their (I don't have a band), but each time I see a piece like this, I think "millions of users.. I should be able to sell them something"

Do you still have a MySpace page?

Amplify’d from mashable.com

Users began noticing the new MySpace profiles today. Sean Percival, MySpace’s vice president of online marketing, tweeted about his updated MySpace profile earlier today. Read more at mashable.com

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And the Big Question.. Would Anyone Care?

Twitter may or may not be adding the ability to see photos and videos in the stream on their web site.

So many apps and services do this now. Is there any chance this will change how you use Twitter?

Amplify’d from www.readwriteweb.com

5 Big Questions About Twitter's Move to Multimedia Written by Adrianne Jeffries / July 26, 2010 7:28 PM / 9 Comments « Prior Post Next Post »

Twitter's servers have enough trouble keeping up with text tweets - will including photos and video in streams on Twitter.com result in even more Whales?

See more at www.readwriteweb.com

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"When You Talk, I Lite Up In My Brain"

Brain scan show the power of connections

Amplify’d from www.wired.com

Good Connection Really Does Lead to Mind Meld

The findings don’t explain why any two people “click,” as synchronization is a result of that connection, not its cause. And while the brain regions involved are linked to language, their precise functions are not clear. But even if the findings are general, they support what psychologists call the “theory of interactive linguistic alignment” — a fancy way of saying that talking brings people closer by making them share a common conceptual ground.

“If I say, ‘Do you want a coffee?’ you say, ‘Yes please, two sugars.’ You don’t say, ‘Yes, please put two sugars in the cup of coffee that is between us,’” said Hasson. “You’re sharing the same lexical items, grammatical constructs and contextual framework. And this is happening not just abstractly, but literally in the brain.”

They found that speaking and listening used common rather than separate neural subsystems inside each brain. Even more striking was an overlap between the brains of speaker and listener. When post-scan interviews found that stories had resonated, scans showed a complex interplay of neural call and response, as if language were a wire between test subjects’ brains.

Brain scans of a speaker and listener showed their neural activity synchronizing during storytelling. The stronger their reported connection, the closer the coupling.

When two people experience a deep connection, they’re informally described as being on the same wavelength. There may be neurological truth to that. Read more at www.wired.com

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John Kremer's Advice to Authors

John shares 8 tips for authors starting out on a book.

I added that book marketing for an author with a web presence should be stared at the same time and linked to my free course at http://BookMarketingStrategy.com

Amplify’d from blog.bookmarket.com

Advice to Would-Be Book Authors

1. Begin by reading a lot of books on the subject you want to write about. Get educated. Discover what others have written so you can make your book better, different, or more targeted. If you are writing a novel, then read good novels in your genre (romance, mysteries, fantasy, etc.). Read some of the classics as well as some more recent fiction. Get to know the history and current style of the genre you want to write. 2. Sit down and start writing. Write one to four pages a day. Don't worry about how good it is. Just get started writing. 3. Once you've gotten a week or two worth of writing collected, begin to outline how you want to write your book. If nonfiction, outline the chapters or step-by-step description you want to focus on. If fiction, develop and outline your plot, setting, and major characters.

Book Marketing Bestsellers: Promoting and selling your books to a worldwide audience. The Book Promotion Blog BookMarket.com Home Subscribe via Email To receive this blog via email and get a free report on 50 Creative Ways to Market Your Books, enter your Email address below: John Kremer JohnKremer JohnKremer The new government stimulus program: Let .gov websites drive traffic to your site: http://bit.ly/cxFpt0. Short report tells you how. yesterday reply JohnKremer The advice Ryan Deiss is giving away will build your website traffic no matter what your subject: http://bit.ly/cxFpt0 2 days ago reply JohnKremer Free backlinks on .edu and .gov websites: https://touchstone.infus... - Free PDF explains 2 days ago reply JohnKremer Book Marketing Tip #3: Sell autographed collectible copies of your book via Amazon's Sell Yours Here program. #BM 2 days ago reply Join the conversation My Websites Book Publishing Key Statement BookMarket.com John Kremer's File Cabinet Self-Publishing Hall of Fame Hot Times, Cool Places Quotable Books Way Back Words My Blogs Teleseminars & Free Reports Hot Times, Cool Places What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it. Always do your best. And always, always have fun. Books news Summertime, and the Reading Is Easy bookslut.com Bookshelf of the Week: The ‘Ark’ robaroundbooks.com Who Owns Literature? finebooksmagazine.com Most Wanted Mashup: Hottest Books of the Week readersadvisoronline.com A book that changed my life minnesotareads.com Tuesday, June 15, 2010 Advice to Would-Be Book Authors Question from reader: What advice do you have for aspiring authors who are not yet motivated enough or knowledgeable enough to get started? John's Answer: First, people who are not yet motivated enough to get started are not really authors. People who are not yet knowledgeable enough are also not really authors. At least not professional authors. Now, given that, authors who want to write a book but do not yet know how to go about it and don't quite know how to get started -- the desire is enough. If you have a passion for your topic and for your book, you can write a book. Start simply. 1. Begin by reading a lot of books on the subject you want to write about. Get educated. Discover what others have written so you can make your book better, different, or more targeted. If you are writing a novel, then read good novels in your genre (romance, mysteries, fantasy, etc.). Read some of the classics as well as some more recent fiction. Get to know the history and current style of the genre you want to write. 2. Sit down and start writing. Write one to four pages a day. Don't worry about how good it is. Just get started writing. 3. Once you've gotten a week or two worth of writing collected, begin to outline how you want to write your book. If nonfiction, outline the chapters or step-by-step description you want to focus on. If fiction, develop and outline your plot, setting, and major characters. 4. Once you have an idea of the whole shape of your book (chapter by chapter outline or a plot), now begin writing your book. Write something every day. Set aside some time to write. 5. If you find as you write your book that you need to do some more research, do that now. Then go back to writing. 6. Get feedback from someone you trust, someone who will not criticize but who can give you honest feedback. 7. Don't give up. If you write four pages a day, you'll have a book in less than six months. If you write five pages a week, you'll have a book within a year. 8. If you can't write a book despite all this advice, then create a tape, do a video, write a blog, create a new website. Get your content and inspiration out somehow. You can always write a book later. Read more at blog.bookmarket.com

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What Popular Among Marketers

Marking Pilgrim asked what social media are being used in marketing.

Are the most popular the most productive?

Amplify’d from www.marketingpilgrim.com

Facebook and Twitter Integration Most Popular with E-Mail Campaigns While Mobile Lags

Although it comes as no surprise to most, the integration of e-mail campaigns and social media outlets is becoming more popular. Leading the charge are Facebook and Twitter which is probably no surprise either. What is a little surprising is just how quickly the numbers dive with regard to other options for social media integration. The following chart from eROI shows results from a survey they recently conducted (hat tip to MarketingProfs).Read more at www.marketingpilgrim.com

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Ten Easy Steps To Starting a Business Blog

My buddy Denise Wakeman does such a fine job of staying of focus and providing great information on the needs of her core market of businesses looking to do a blog right.

Seems to be a theme for me today. This is the 3rd article that got me thinking of more FOCUS on getting my own core message out.

Worrking for me on two layers.. Way to go Denise

Amplify’d from www.buildabetterblog.com

Top Ten Easy Steps to Starting a Business Blog

When a prospect lands on a blog that hasn't been updated in months, it's akin to walking into a vacant store with busted windows and dust blowing in. It's just not pretty; and it doesn't look good for you, your business reputation, and your branding.

The very nature of a blog is perfect for the busy professional.  They are quick and easy to update.  You are creating fresh content frequently (two to three times a week is recommended minimum) that is useful to your prospects and customers and loved by search engines.  In contrast to "traditional" static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better.

10 Steps for Starting Your Blog Before you get to the nitty-gritty of setting up your blog, there is some pre-work to do. This will ensure you start right and put your best foot forward.

1.    Before you do anything else, examine the reasons why you want to publish a blog. What is the purpose for the blog?  How does the blog's purpose relate to your business purpose? 2.  What are the business objectives or outcomes or goals you want from your business blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog? 3.    Who is your ideal reader? Who are you writing to/for? For most businesses I've worked with, the ideal reader is similar to their ideal client. It's important to know your audience so you can meet their needs and address their concerns, challenges and what they're looking for to improve their lives. 4.    How do you want your readers to feel when they read your blog? This may seem like a weird question, yet it will help you tap in the emotions of your audience. Do you want your reader to be inspired, motivated, and moved to action? Again, tapping into this will help you focus your content on serving your reader. 5.     What do you want your readers to DO when they read your blog? This relates to the goals you set for your blog. If your blog is a lead generator then you must have very clear steps for guiding your reader to subscribe to get blog updates and/or get your lead generating content. 6.     How much time do you have to devote to your blog each week?   This is getting to the heart of blogging. If you cannot commit to creating constant, consistent content, then you're doing yourself and your readers a disservice. Be honest. The most effective and successful blogs are those with fresh, new content posted at least two to three times per week. Is that reasonable for you to manage? Will you have a team of bloggers? Remember, there are many, many ways to create content. It doesn't have to be all you all the time. 7.  What's your blog's core message? This relates to the topic of your blog and the niche you are focused on. What do you want your readers to learn? Why should anyone read your blog and more importantly why should they subscribe and follow your blog? This is another key piece to get in place before you start your blog.  Brian Clark publisher of Copyblogger.com recommends creating "cornerstone content." This is a series of posts that articulates your core message and provides new readers with an introduction and overview of what they can expect to learn from you. Read more at www.buildabetterblog.com

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All the Twitter Ads Are for Movies

I doubt my headline is true.. but it seems like that (I apolgize if that has misled you to read my rant)

Interesting that the most interesting things going on in old media are how they get the new media to talk about them

Amplify’d from mediamemo.allthingsd.com

The Facebook Movie is a Money Maker for Twitter

You won’t see ads for the upcoming Facebook movie on Facebook. But you can see them on Twitter: “The Social Network”, Sony’s Mark Zuckerberg-inspired drama, is currently a “Promoted Trend” on the messaging service.

It is a little surprising that Sony is buying ad time now, for a movie that won’t show up until the fall. All of the earlier Twitter movie campaigns have been timed to films’ opening weekends, which makes sense, given Twitter’s “whatishappeningrightnowatthisverysecondimustknownow” vibe.

See more at mediamemo.allthingsd.com

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Take “Green Breaks” to Increase Task Completion

This works.. even in the desert where the mountains don't look so green.

I've been trying this with the Vegas Strip view instead

Amplify’d from skoach.com

Take Green Breaks

Take “Green Breaks” to Increase Task Completion

Good time management involves not only focusing on tasks, but also scheduling breaks. Taking breaks to refresh your energy and concentration is an effective way to increase your chances of completing your task.

However, your “fifteen-minute break” may stretch far beyond its allotted time, and you may become distracted by another activity, never returning to your original task. “I’ll sit down to review my finances, need a break, stand up, walk away, and next thing I know, I am doing laundry!” says Phyllis.

Stand up facing something green. (A tree, a lawn, a leafy plant on a deck, or even a poster of a green pasture will do.)

Focus on the greenery.

Breathe in slowly. Feel your chest rise.

Exhale slowly. Let the air escape fully.

Breathe in again, this time bringing your arms up over your head, then lower them as you breathe out.

Now, drink a glass of water.

Finally, rock slowly from side to side.

Begin working again

The color green, especially in nature, is calming. Rocking and raising your arms is relaxing, the water replenishes you, and the increased oxygen from deep breathing will make you more alert. A green break refreshes you, allowing you to benefit from a break without becoming distracted by other things. Read more at skoach.com

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"For me, gravity does not exist"

We've known for years that their are problem with the fundamentals of physics. If the calculation for gravity doesn't hold up, much of what we have theorized about the universe is wrong.

Knock me over and I still fall down, but there is much more we don't know for sure.

Amplify’d from www.nytimes.com

“For me gravity doesn’t exist,” said Dr. Verlinde, who was recently in the United States to explain himself. Not that he can’t fall down, but Dr. Verlinde is among a number of physicists who say that science has been looking at gravity the wrong way and that there is something more basic, from which gravity “emerges,” the way stock markets emerge from the collective behavior of individual investors or that elasticity emerges from the mechanics of atoms.

Dr. Verlinde’s argument turns on something you could call the “bad hair day” theory of gravity.

It goes something like this: your hair frizzles in the heat and humidity, because there are more ways for your hair to be curled than to be straight, and nature likes options. So it takes a force to pull hair straight and eliminate nature’s options. Forget curved space or the spooky attraction at a distance described by Isaac Newton’s equations well enough to let us navigate the rings of Saturn, the force we call gravity is simply a byproduct of nature’s propensity to maximize disorder.

Those exploding black holes (at least in theory — none has ever been observed) lit up a new strangeness of nature. Black holes, in effect, are holograms — like the 3-D images you see on bank cards. All the information about what has been lost inside them is encoded on their surfaces. Physicists have been wondering ever since how this “holographic principle” — that we are all maybe just shadows on a distant wall — applies to the universe and where it came from. Read more at www.nytimes.com

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Why I LOVE Old Spice

The Old Spice campaign got a lot of attention because it's good.. but the viral part is from OS actually listening and ENGAGING in the conversation.

Fast Company came up with yet another outsider trying to tell insiders how it's done. FAIL.

Had Old Spice not hit the creative jackpot, they could have still easily beat out the FC attention just because they did what every company will have to do in the future (if they want to survive and thrive).. my mantra for marketing.. LISTEN and LOVE

Nothing says "love" like a personal response.

Will they sell more product? Yes, if they do as good a job in POS, packaging, store relations and customer service as they did on this campaign. Which I think they will.. because they've already learned to LISTEN and LOVE

Amplify’d from www.pcmag.com

Old Spice, Fast Company, and the Fallacy of Social Influence

Why Old Spice commercials work and Fast Company's Influence Project fails. The last few weeks saw two attempts to game the messy business that is social media influence: one by forward-thinking business magazine, Fast Company, and the other by a venerable packaged goods manufacturer, Proctor & Gamble. As a regular reader and fan of Fast Company, it's clear that the magazine should have the upper hand in this. Unfortunately, its Influence Project comes across as literal, artificial, and self-serving. P&G's Old Spice commercial, other hand, seems certain to become a landmark in interactive advertising. All because the Old Spice Guy brought the funny. Fast Company's Influence Project asks users to register and promote their influence link to as many people as they can. The more people who sign up, the more "influential" you are. Pretty straightforward. Pretty useless. The Fast Company story turns influence into a ponzi scheme, a Flash-enabled popularity contest, and a high tech version of Narcissus's reflection. Sure it looks great—they probably spent the equivalent of a PCMag.com's annual interactive budget to build it. But after you register, it doesn't do anything for you. Why not just count your Twitter followers? P&G's campaign, on the other hand, started with an amusing commercial featuring an appealingly cocksure actor. His physique, in my humble opinion, is just okay. The commercial was broadcast on TV multiple times and made available on YouTube. Rather than leave it there, the company started recording and posting personal videos to people who mentioned the product. Some were average consumers, but most were social media luminaries: Kevin Rose, Gizmodo, Alyssa Milano, Apollo Ohno, and more. Not only did the ads quickly become a sensation in social media circles, they've also become water cooler talk at offices around the country. All this for Old Spice! So, why does Fast Company fail and P&G score an epic viral victory? Part of it is because P&G didn't create new complex measurements to track influence, it used what already existed. We already have useless measurements of influence. You can't get hired these days in media or marketing without your employer scoping out your social media footprint. I just hired a 21 year-old with more than 2,000 Twitter followers. Not bad for a kid. Those of us who make our living in digital media have become obsessed with influence. We have become preening glory hounds grasping for any sign of relevance, signing up for any service that promises to drive traffic to our content. Follow me on Twitter! Follow me on Facebook! Follow me on LinkedIn! Follow me on Tumblr! Follow my blog that I never have time to update because I spend all my time on Twitter, Facebook, and Tumblr. And yet, influence is an artifact of the digital media industry, a mix of increasingly desperate marketers, consultants, bloggers, PR flacks, and media hacks. The majority of people just don't care about it. My Dad runs a tissue processing plant—guess what he thinks of my 3,000 Twitter followers? Not much. The Old Spice guy is playing the fame game as well, but he isn't trying to make you feel influential or expand your network or dazzle you with fancy Flash programming. The ads are designed to entertain, to make you laugh. That is why they are consumed and forwarded amongst friends. If there is a secret to social media success it is that: bring the funny. Funny isn't easy. The Old Spice Guy shows that funny takes talented writing, great timing, and luck. And, evidently, about 200 sit-ups a day. Follow me on Twitter! http://twitter.com/dancosta More Dan Costa: •   How to Get Over Apple iPhone 4 Envy •   Facebook: Privacy Enemy Number One? •   Ditch Mobile Apps, Invest in the Mobile Web •   What You Missed at SXSW Interactive •   Apple's Patently Absurd HTC Suit •   more Get more from Lance Ulanoff, Dan Costa, and Sascha Segan (plus tons more on the latest tech products, news and solutions) in the PCMag Radio Podcast! Subscribe to PCMag Radio Podcast in iTunes Subscribe to PCMag Radio Podcast Feed

The Fast Company story turns influence into a ponzi scheme, a Flash-enabled popularity contest, and a high tech version of Narcissus's reflection. Sure it looks great—they probably spent the equivalent of a PCMag.com's annual interactive budget to build it. But after you register, it doesn't do anything for you. Why not just count your Twitter followers?

P&G's campaign, on the other hand, started with an amusing commercial featuring an appealingly cocksure actor. His physique, in my humble opinion, is just okay. The commercial was broadcast on TV multiple times and made available on YouTube. Rather than leave it there, the company started recording and posting personal videos to people who mentioned the product. Some were average consumers, but most were social media luminaries: Kevin Rose, Gizmodo, Alyssa Milano, Apollo Ohno, and more. Not only did the ads quickly become a sensation in social media circles, they've also become water cooler talk at offices around the country. All this for Old Spice! So, why does Fast Company fail and P&G score an epic viral victory? Part of it is because P&G didn't create new complex measurements to track influence, it used what already existed. We already have useless measurements of influence. You can't get hired these days in media or marketing without your employer scoping out your social media footprint. I just hired a 21 year-old with more than 2,000 Twitter followers. Not bad for a kid. Those of us who make our living in digital media have become obsessed with influence. We have become preening glory hounds grasping for any sign of relevance, signing up for any service that promises to drive traffic to our content. Read more at www.pcmag.com

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@hitmanpr loading photo from my TV appearance

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rereading the cheesy jokes from #789 loving that song. Happy Birthday Dad http://bit.ly/d1GlDZ

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@amynowacoski I agree with avoiding gurus.. but we can't avoid ninjas.. we never see them

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@TopBrokerOC anyone on a network can help others. Most of us have "cobbler's kids" problems.. but I look at least one thing done right :)

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@_kimrandall spam email selling SM led to no SEO site with no Twitter training and no Twitter link. Expert?

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