Warren on Book Marketing, Social Media, Twitter and More: Be Careful Who You Call Stupid

Here's a great rebuttal to an industry pundit who claimed that certain companies have no reason to exist.
Find fault with a companies's business model, state how to improve it, but don't go telling the world that people don't have a right to try.
We just don't know what the next big thing will be till somebody tries it
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What's a Real Company?
The trouble is that these start-ups seem only trivial until they change the world. Back when I was writing about Twitter two and a half years ago, most serious business people thought that the service was a joke. Then this happened. And this. And this. Today, one can argue about the Twitter's long-term prospects as a business, but it would be crazy to call the company trivial. Twitter has had a marked influence on world events, has become a legitimate source of news, and has made businesses millions of dollars.
In fact, the "dipshit company" formulation sounds eerily similar to Clayton Christensen's definition of disruptive innovation:
Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.
Fred Wilson makes this point especially well:
...you just don't know what is a crazy idea and what is a brilliant idea. And you don't know what is a great team and what is a weak team. Of course, we have our opinions on that. We make those judgment calls every day. But we are often wrong.
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