Warren on Book Marketing, Social Media, Twitter and More: We're a Mass Market of Individuals

It's the best of times and the worst of times.
As I read Michael Lewis's "The Big Short" I realized just how little effect any of us has on the overall market. But make no mistake.. we ARE the market. Good times or bad, most of us are productive, most house remain standing and we keep consuming.
We're not a mass market. we don't do what the media or government tells us to do. Smart marketers know that there is money to be made in any economy.. as long as you listen to what the market wants, and get it for them
Amplify’d from www.businessweek.com
Americans are broke and depressed—and also swilling $3 lattes and waiting in line for iPhones. Welcome to the schizophrenic economy
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