Warren on Book Marketing, Social Media, Twitter and More: Untitled

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Named for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.
Content summary: Andy Smith, former VP of Marketing at Dolby Labs, discusses the principles outlined in the book he has co-authored with Jennifer Aaker, “The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change.” Smith spoke at the Social Media Breakfast SF East Bay in Walnut Creek, California on Thursday, July 29, 2010.
While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, The Dragonfly Effect is the first to show how to tap social media and psychological insights to achieve a single, concrete goal – whether that is finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States.
Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.
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