Sunday, March 20, 2011

How Blogging Kills Your Offspring

A fun look at the dangers of heat

Amplify’d from burgersbyphone.com

Dangers of Laptop Use

It’s the TED time of year.. I’m all caught up on the latest serious talks and found one more to close out my day.

Read more at burgersbyphone.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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2 Facebook Changes Affect Page Admins

Yesterday, Facebook discreetly rolled out two Page updates that will affect your ability to grow your fan base and interact with your fans using the Facebook platform.

Merge/Unmerge Places and Pages:

Suggest to Friends:

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Saturday, March 19, 2011

Spend more time commenting than writing

Authors, marketer and bloggers get obsessed with spreading their message and fall into the trap of emulating old media (where the more you can blast a message the better).

To truly engage, a comment can be a far better use of your time. Not to blast your message, nor toot your own horn... Adding value to others conversations can be the most attractive power in marketing.

Tips for Writing Comments that Will Get Attention

The act of posting a comment isn’t as important as the actual content of your comment or the ways in which you format it. By posting thoughtful, ethical blog comments, you’ll attract the attention you’re seeking.

  1. Format your blog comment properly, just as you’d format an original article on your own blog.

  1. Strive to challenge the theory of a blog poster or commenter without attacking them. Kindness will show readers that you’re a mature, experienced authority regarding your niche.

  1. Ensure that your comment brings a new element to the discussion instead of reiterating something that was already posted. This will encourage further discussion directly related to your comment.

  1. Take your time. The best blog comments are carefully constructed, insightful and clearly, succinctly state your opinions.
Read more at www.socialmediaexplorer.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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How to Increase Your Focus

Stop pretending to multi-task.

Amplify’d from zenhabits.net

zen habits

breathe.

Focus Best Practices

There is no one way to find focus, but what works for me is to clear everything away and create a little space of tranquil focus. Some tips for doing that:

  • Close the browser and your email program. If you need to work in the browser then make sure no tabs or windows are open other than the one you absolutely need.

  • Turn off all notifications. Trying to focus while something is notifying you of an incoming email or tweet or Facebook update is impossible.

  • Turn off the Internet. Shut off your connection, unplug your router, or best yet, go to a place where the is no Internet (yes, those still exist). This is the absolute best way to find focus.

  • Have a very important task to do. Not just “check email” but “write chapter in my novel” or “write that kick-ass blog post I’ve been planning” or “write that new Android app”.

  • Close all programs and windows other than what you need for this one task.

  • Clear your desk. No need to spend all day on this — shove everything in a drawer or put it in a box to be sorted later. Don’t fiddle with this now. In fact, don’t fiddle with anything — don’t worry about the perfect setup or perfect notebook for writing or the perfect anything.

  • Plug in the headphones. If you have people around who might distract you, wearing headphones and playing some good, peaceful music is perfect.

  • Use a simple program. For writing, I like plain text editors (TextEdit, TextWrangler) or writing programs that block everything out (OmmWriter, WriteRoom). No distractions.
Read more at zenhabits.net

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Thursday, March 17, 2011

Is This the Future of Bookstores?

I may have posted this video before, but when I view it, I'm reminded how simple the problems of selling books can be solved.

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Wednesday, March 16, 2011

20 Success LinkedIn Tips

What does your profile say about you?

Amplify’d from linkedintobusiness.com

Post image for LinkedIn Tips

20 Tips to Becoming Successful on LinkedIn – Refreshed and Expanded

1.  Treat your LinkedIn profile like a website:

Make sure it is formatted, clean, and free of spelling and grammatical errors.  I strongly suggest creating your LinkedIn profile first in a word document – not only so you can “catch” errors, but also so you can get a better idea of what your profile will look like on the LinkedIn website.  In some sections of LinkedIn you can also pull in bullets and special characters.  Alas – still no bolding or italics other than what LinkedIn itself formats. Another bonus, if you’ve already created your profile in a Word document, sections of it can easily be copied into other social media platforms to keep your branding unified.

Read more at linkedintobusiness.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Tuesday, March 15, 2011

Social Media Fill Yoga Class (casestudy)

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Saturday, March 12, 2011

Giant Books With Best Seller Book Expert

I need to update this photo, but I lost track of where I put that giant stack of books

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Get Your News From Your Friends

LinkedIn just added "LinkedIn Today" where you get a news page based on your connections, your industry and what companies you care about.

Best of all, it's fully customizable.

Look at the automated page, then tweak it so you get exactly the news you need.

Have you tried it?

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Why 75 Mil Angry Bird Users Waste Time

Angry birds works because of "near misses"

From WIRED:

"I have to admit that the demand was a little bit beyond our expectations," Laurs says. "It does literally appeal to everybody, no exception."

It was designed to. Mark Griffiths is a professor of psychology who also heads the International Gaming Research unit at Nottingham Trent University. "It's very similar to the research I do on gambling," he says. "When you can pinpoint where you went wrong, this is called a near miss. It's used all the time in terms of how scratch cards and slot machines are designed. When we fail to win, we create a reason in our mind why we didn't. The losses effectively become near-wins and feel 'cognitively frustrating'. And the only way you can get rid of that frustration is to go back to the start and play again." A 2008 study, conducted by Carmen Rusiello, director of the East Carolina University psychophysiology department, and funded by games developer Popcap, found that the "cognitive distraction" provided by casual mobile games such as Bejeweled significantly improved players' moods and stress levels among the 134 tested.

"It's also incredibly simple," says Griffiths. "If it were too complicated, people wouldn't persist. Addictions in the true sense are about constant rewards. I've never met anyone addicted to a bi-weekly national lottery, because there's only two chances a week. On a slot machine, when you can gamble 30 times a minute, that's very rewarding. On a game like Angry Birds, it's every few seconds."

Amplify’d from www.wired.co.uk

Angry Birds is the first waste of 75 millions people's time that can be accurately quantified. Every day, users spend 200 million minutes -- 16 years every hour -- playing the mobile game. Three trillion pigs have been popped. It has filled billions of those interstitial moments spent riding the bus, on a plane or in important work meetings, and it is or has been the number-one paid app on iTunes in 68 countries, as well as the best-selling paid app of all time. It went straight to the top of the new Mac App Store in January, selling 150,000 copies in its first week. Sixty thousand Angry Birds soft toys have been sold. In January, the trailer for the new Angry Birds Rio racked up 500,000 YouTube views in a weekend; on official videos alone, Angry Birds has had 27 million total views. In total, the "brand" has taken more than €50 million: not bad for a game that cost €100,000 to make. On the first anniversary of its release, 2,405 people in 756 cities worldwide wasted even more of their time holding events in celebration of "Angry Birds Day". David Cameron and Justin Bieber say they are fans. So do Paul Gascoigne and Salman Rushdie.

Read more at www.wired.co.uk

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Friday, March 11, 2011

Oh no! Google is checking my grammar

I think I'm in big trouble...

I write with ellipsis (ore is that ellipsises?) and all sorts of odd punctuation.

And a lot of my posts are meant to be read, not for multi page engagements. (which likely would be a good thing for me to think about)

Will Google hate me?

Search Engine Journal logo

The first thing that webmasters need to keep in mind is that low-quality pages will impact all the sites on a domain. While it’s difficult to say precisely what that means, here are a few things to avoid:

  • Pages that duplicate content from another site.

  • Content that has a lot of spelling or grammatical errors.

  • Pages that have notably poor performance on analytics. You should check your bounce rate, time on page, etc., to determine which pages are poor performers.

  • Content that has an ad-to-content ratio that’s heavy on advertisements.
Read more at www.searchenginejournal.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Wednesday, March 09, 2011

Are you on NODE yet?

I'm not a programmer. Tried some of that years back and realized that I could follow the logic, but can't get involved with anything that requires me to use proper punctuation (so I write instead)

But I do follow languages and such as much as I can. The news on NODE excites me. I LOVE rapid prototyping and NODE appears to rock more than RubyOnRails

The quote below inspires me

Amplify’d from mashable.com
The team built the game in two days and has since made a company out of the project
Read more at mashable.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Just when are you going to be happy?

I've been working with "Bouncing Back From Loss" author Donna Marie Thompson on a book tour event.

What started out as a job, has now impact me personally. Donna's story and advice is first rate, but what I've found is a depth of understanding.

Solid advice: "Be Happy TODAY"

Amplify’d from www.bouncingbacknow.com

Does that particular definition surprise you?  Wouldn’t you expect that having that pot of gold at the end of the rainbow in your hands right now would make you happy?  Well, disavow yourself of that notion.  There is much evidence to the contrary. 

Read more at www.bouncingbacknow.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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The future of location is context

Digging this quote from @chrishutchins

I think we're going to get past playing games and checking in an have some truly amazing things from location.

Amplify’d from radar.oreilly.com

Chris Hutchins: The future of location is context, where apps will be better at giving you relevant information based on real-time information about where you are and what's around you. I'm really looking forward to a world where by knowing where I've been in the past, the things my friends like, the weather, and more, applications will be able to pinpoint where I might be interested in going and what I might be interested in doing, as well as getting me there.

Chris Hutchins
See more at radar.oreilly.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Monday, March 07, 2011

Gigabit Internet is 200 time faster

Telco and Cable companies in the US are holding back on deploying fiber and 950 meg service. They don't want to make the investment.

Instead of fighting to steal each others customers and then lock us in to whatever bad customer service they have, imagine what would happen in 10 years to the company that doesn't get the next technology.

(for the record, I've whined about lousy service from telcos.. but am very happy with my 50meg service and the the people at @CoxCable right now)

Amplify’d from www.maximumpc.com
Hong Kong

According to The New York Times 1Gbps broadband speeds are not only possible here in North America, but all the major ISP’s know exactly what it would take to get us there. The problem? Motivation. Since most markets in North America are served by one cable, and one DSL provider, the telecom companies here have little incentive to build out much more expensive Fiber based networks. The cost of laying fiber could be easily monetized if multiple telecoms were willing to share the tab, but this type of partnership would require a massive intervention by the FCC, and they just don’t see that happening anytime soon.

Read more at www.maximumpc.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Sunday, March 06, 2011

Shut Up and Listen

This is an AWESOME post.. starting with this story:

Alrightie, let’s start with some role playing. And… scene!

I’m friends with Kim. I trust what she’s saying, I think she’s smart.

Suddenly a company approaches her and says “Hey! We have free product for you! We’d love it if you’d talk about it!” So she is excited. She’s her own media channel. She likes their stuff. Now every twentieth tweet is about their product. Great.

Then another company approaches her and says “Hey! We are giving away twenty prizes to our favourite retweeters today! You could be one of them! Bonus points if you get other people retweeting about us as well!” So every thirtieth tweet is about their contest. Great.

Kim is deemed an influencer by a few agencies, so now another company approaches her about their internet services.

Another organization approaches her about their school.

Another company sends her free coffee.

Another company gives her a car for a month.

She gets free rides, free lattes, free magazines, free makeup, free swag at free branded conferences to which she’s been sent on an all-expense paid trip… it’s pretty sweet being Kim these days.

But me? I’m her follower. And all I see is quality content that somehow turned into a horrible neverending ad. Now, I may not stop following her for any variety of reasons or social norms. We’re in a power play, and from a public standpoint, she’s certainly holding the cards.

But I do stop listening. So do lots of people like me.

READ THE REST.. IT'S GOT IDEAS YOU WILL WANT TO USE

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Friday, March 04, 2011

My First Best Seller Book

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Thursday, March 03, 2011

Social Media Marketing in 7 Simple Steps

"7 Steps in Creating and Implementing a Social Media Marketing Campaign"

Amplify’d from www.jeffbullas.com
Step 1: Research & Prepare

Step 2: Engage Due Diligence

Step 3. Monitor Blogs and Provide Feedback

Step 4. Engage with Blogs

Step 5. Enable Social Media Online Consumer Relations through

 Step 6. Optimise the Social Media by

Step 7: Reporting

Jeffbullas's Blog

Internet Marketing

Internet Marketing

Read more at www.jeffbullas.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Tuesday, March 01, 2011

Look who's standing nest to a pile of giant book.. the best seller book expert

I thought I was over exposed (no, not a reference to "Tweet Naked" from yesterday.. I mean online exposure)... but my mentors say there are a few nooks and crannies on the net where I've not tweeted enough.

We have this HUGE free cross promotion happening this month (free for partners with or without a giant pile of books).

If you want to get a message out, find some people who will buy your goods, or just have a lot of fun helping the world learn about a very good book.. read the press release on my new Squidoo Lens

Amplify’d from www.squidoo.com

Best Seller Book Expert Warren Whitlock News for Authors About Best-Selling Books

See more at www.squidoo.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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