Tuesday, February 01, 2011

Survey shows: It cool to like social media

Finally, a trailing report on whether suggesting social media for your company will get you fired.

Study shows that INC 500 companies use social media (which could mean anything) and they report that they will keep doing it.

Another chart we can throw on a slide for the next seminar session where someone asks "How can I convince my boss that social media is worthwhile?"

(my standard answer.. If you boss isn't begging you to do more social media, you need to spend more time on LinkedIn.com.. looking of a new job)

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Wednesday, November 24, 2010

Change: Lessons on What's Next

the innovation behind three companies -- Foursquare, Square and Zappos.

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Wednesday, November 03, 2010

New from @LinkedIn: Recommend Products on Company Pages

Product or service recommendations from one’s professional peers are among the most trusted forms of product information. They play a critical role in helping professionals cut through the clutter in making time-sensitive decisions about key purchases.

Making intelligent recommendations helps define your professional persona as an influencer and helps you build credibility with potential employers, partners and colleagues. Most importantly, it offers additional value to your network of connections who may be looking for your recommendation before they make their next purchase.

Amplify’d from blog.linkedin.com

Recommend your favorite products and services on LinkedIn Company Pages

We’re really excited to be launching Company Pages with over 40 companies globally ranging from small businesses to Fortune 500 companies. These include HP, Microsoft Corporation, Samsung Electronics America, AT&T Business Solutions and Dell in the US, Philips in Europe, Volkswagen in India and more. The initial feedback from companies has been extremely positive. Here’s HP’s Chief Marketing Officer Michael Mendenhall: “LinkedIn is a pioneer in harnessing the power of social media and brands can benefit tremendously from participating in this networking of leading professionals.”

Moving forward, we’ll continue to profile great examples of Company Pages on our blog. In the meanwhile, check out your own company’s page at http://www.linkedin.com/companies/.

Read more at blog.linkedin.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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Friday, September 03, 2010

Blackberry is Doomed

I've been yelling at the screen everytime one of those dumb Blackberry ads comes on.. you know, the barber who uses BBM to get "bragging rights" for a hair cut or the surfers who say they need BBM to tell each other where the waves are.

Like they don't have Facebook or realize that SMS is universal

Now Wall Street is agreeing...

Amplify’d from www.businessinsider.com

“The market for corporate mobile e-mail is highly penetrated and saturated outside of SMEs (Small and Medium Enterprises)... Growth in the number of companies using mobile e-mail will be limited to the SME market, in which RIM is likely to suffer the most from competition. If there is still some growth in the number of users at companies already using mobile email, it is limited and we suspect it will turn into negligible value growth as it will go along with significant ASP decline.”

“… Despite the company’s overall dominance of the [enterprise] segment … 74 percent of companies with mobile e-mail have already adopted alternative platforms, including the iPhone and Android,” Ferragu explains. This phenomenon is very new: almost all these companies “opened-up” their systems in the last two years, half of them in the last 12 months. We expect these companies to progressively ramp up the installed based of non-Blackberry solutions and therefore expect increased pressure on RIM’s performance.”

“Enterprise satisfaction with RIM solutions is very high, and most managers surveyed said that they expected BlackBerry products to remain innovative and competitively featured... The issue boils down to cost and consumer preferences: employees want to be able to use their own phone, and allowing them to do so presents IT & Telecom managers with a way to substantially cut their operating costs.”

Read more at www.businessinsider.com

Posted via email from Warren Whitlock's Best Seller Book Marketing Posterous

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