Who is Sending That Email. Play "Guess the Spammer" With Me
I just received an email from "Smile" with the Subject: Business Inquiry.
I'm sure you'd have no problem guessing it was SPAM.. it had 4 attachments and bad English throughout.
But something struck me that prompted me to post here... and maybe pass on some ideas how you can make your emails less SPAMmy looking.
First the game.
Can you guess what industry sent this?
And what is the lesson?
It's really not even in the email. Or a lesson on SPAM or writing (we could go on and on).
Today's lesson in the FROM line. The message was a dead giveaway from the start. I don't have any friends, customers or vendors who are called "Smile." Come to think of it, I don't know anyone named "Smile" or "Support" or a company name.
When you write to someone.. make sure the know it you.
Sound obvious?
Check you in box.. Some big companies think you'll like hearing from "no-reply"
Every study I've seen, every test I've done gives the same conclusion. NOTHING BEATS email from a human being for getting the reader to open and pay attention.
It's a little thing.. but that's where success lies.. Get all the little things right and you'll be much more successful.
I'm sure you'd have no problem guessing it was SPAM.. it had 4 attachments and bad English throughout.
But something struck me that prompted me to post here... and maybe pass on some ideas how you can make your emails less SPAMmy looking.
First the game.
Can you guess what industry sent this?
Dear Potential Customer,Post your answer in a comment. I have some best seller books here I will send to the winner.
How are you doing? We are so sorry to bother you and send you this email, we are getting to know you from your company page on Internet but it's the only way for us to getting start with you communicating for the business relationship between our companies.
We send you this email just to see if we have any possibility to do business together in sooner future.
And what is the lesson?
It's really not even in the email. Or a lesson on SPAM or writing (we could go on and on).
Today's lesson in the FROM line. The message was a dead giveaway from the start. I don't have any friends, customers or vendors who are called "Smile." Come to think of it, I don't know anyone named "Smile" or "Support" or a company name.
When you write to someone.. make sure the know it you.
Sound obvious?
Check you in box.. Some big companies think you'll like hearing from "no-reply"
Every study I've seen, every test I've done gives the same conclusion. NOTHING BEATS email from a human being for getting the reader to open and pay attention.
It's a little thing.. but that's where success lies.. Get all the little things right and you'll be much more successful.
Labels: copywriting, email, spam

38 Comments:
From the attachments and the "business proposition" it sounds like some I've gotten from Asian electronic manufacturers/suppliers. Am I close?
My best guest, since they are referring to your 'website' is that they want you to work on a book with them.
Either that or you once again won the lottery and they want you to cash their checks for them! Is that two guesses? LOL
I couldn't agree more!
It sounds/reads like some bad business language coming from Asia or Africa. Trying to pursue you that they have something to sell that could interest you for the better of your business. :-)
Let's see, your industry is Consulting, so that will be my final guess: Consulting.
I would bet most anything it is from a sales or marketing company that is trying to get you to use their expert services.
I would guess that it was some kind of virus or smut.
Emoticon software?
toothpaste for whiter teeths, lipstick to enhance your smile, botox to get rid of wrinkles..
I am thinking it is SEO services they are trying to sell.
I say it's the Asian Exporters/Importers that are always emailing me to become an importer for them to sell their products here in the USA.
Smile? Maybe electric toothbrushes... digital cameras... digital video recorders... tell us what it is Warren!!
Dating/Marriage Service?
Tractors?
I think they are "payment" processors and want you to process payments. I think you call that laundering....
Or, they are in the "marriage brokerage" business and would you like to enter into a contract with you.
Monetary exchange company?
But to the meat of your post... Getting messages from a real human can't be beat!
Clearwire started having a 'Personal Customer Service" agent send me e-mails. His name is Xavier and his first e-mail came with a picture and a nice story about why he loves to work for Clearwire.
The web order feature says that I can not get phone service... I can get internet service and have been a customer for a little more than a year, but not phone.
One e-mail to my new buddy Xavier and *cheesy poof* I have phone service with a tracking number for the hardware... and my new phone number... all the same day!
My best guess: Import/Export in Africa
They sound like they're in the business of you sending them a wire transfer for their rich uncle who will then transfer it into a foreign bank account with your name on it for later deposit into your bank account once you empty your bank account and send it to them first.
I would say they are a publishing company.
I would say they are SEO Marketing or they think you would be interested in a easy do nothing make tons of money idea they are pushing.
Fast Food Franchise
Is this the people selling the sweetener for diabetics?
I fully agree with the personal email thought. And I'm chagrined to say that my emails from from "Wayne Buckhanan" but newsletter@...
Thanks for the food for thought Warren!
Private Label Rights Products.
children's books... where you can customize with a child's name.
Books
ooo better yet, Lakanto. Sweetner for diabetics...
Health or Life Insurance.
Is it from a company in the health care field? The e-mail sender asks how you are and is sorry to bother you...just a guess.
Todd, that was my guess! I literally just came to type it in.
OK, how about diet pills?
My bet is it's from a textile manufacturing company in China. I've gotten a number of emails like this from India and China. They're getting better, but this looks more like it originated in China.
Lydia Sugarman
http://www.privatelabelmail.com
It's the bank fraud scam. I have a million dollars from my uncle who's dead. I want to use your bank account to get the money out of the country. Send me your bank account number and I'll send you the million and you keep ...oh, x percent.
Joint Venture offer. from the Philipeans.
I don't think they are trying to sell anything; the email is just appears to be business related. Once you hit reply, the spammers know that yours is a live email and make contact once again. Once the contact is established then they will probably hit the unsuspecting victim for moolah. That or it could be Viagra B2B... who knows! Do I win Warren?!
Narmada Textiles, India?
No one guessed IT services / software development yet, which kind of surprises me. That was my first guess -- I get stuff like this all the time.
I'm a biblioholic so I feel compelled to keep playing for the prize!
Is this for a tailor/clothing shop in the Philippines?
(Best wishes with your daughter today. You're all in our prayers.)
My guess is a self publishing company or some type of search engine optimization company (we know they don't know better!!!!) Is that two guesses :) (smile)
My guess it's a PR company, wanting you to do an advertising/PR campaign with them.
They cleary don't know you, because you do that very well all by yourself! LOL!
Together, we are stronger.
Vicki Flaugher, the original SmartWoman
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