It's Potter Time.. More Book Marketing Strategies

If you've been following my blogs for long, you've likely seen this before.. my supposed obsession with Harry Potter.

It all started one Summer night in 2005 when I was hating Harry Potter because our book promotions always fell short of beating him.. even for a day. But I started noticing how hard Scholastic works at selling more and more Potter books, and decided that there might be something to learn from these guys.

So I attended a Harry Potter Launch Party and ended up writing a series of articles on what I learned on my Marketing Secrets of Harry Potter Blog

Tonight, I'm writing from a Borders book store. The party and the promotion is much bigger.. there seems to be not end to Potter