The Link Baiting Playbook: Hooks Revisited - Stuntdubl - Search Engine Marketing Consultant

In developing web contenct around your book. Keep looking for what will encourage readers, bloggers, and even the press to link to you.. spreading the word about your book

Using the same strategies as you would in good PR, this is a great way to linkbait (provide bait to get a link)

It's easy to find ideas.. in fact, some of the best ideas are from people writing about linkbaiting

like this one

The Link Baiting Playbook: Hooks Revisited - Stuntdubl - Search Engine Marketing Consultant

The One We Never Beat.. New Potter Book

After a few great best seller launching last month, it going to get tougher for a while. Harry Potter has a new book release

Ben Mack Think Two Products Ahead is still doing well. Thousands have signed up at the promo web site.

But will will the latest Potter book sell well at a list price of $34.90

WSJ.com has a poll going.. when I checked the "way too much" option was winning by a landslide.

A poll is a terrible way to judge the pricing decision. Since the marketers here are pretty bright.. I would imagine they think the list price of books could be higher.

We'll see over the next few months if they are right.