Warren Whitlock on MySpace

It's not just for kids.

Read about what we're doing on MySpace for authors.. sign up as a freind of Warren Whitlock, Book Marketing Strategist

Appeal To the "Less than Obvious Market"

'Alpha Moms' pitch Nintendo Wii - Los Angeles Times: "At a time when the media audience is fragmenting, it doesn't hurt to build a little enthusiasm with such grass-roots campaigns, said Peter Sealy, a former chief marketing officer for the Coca-Cola Co. who will teach marketing at the Peter Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.

'I think you're seeing more of this, especially in those categories where word of mouth is a powerful motivator,' he said. 'The purchase of cars, fine wines, dining. You've got to get a buzz going.'

Nintendo learned from its experience in Japan that it could succeed by developing games for a market its rivals largely ignored — adults over 30 and so-called lapsed gamers, who no longer have hours to devote to getting really good at a video game.
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Your Christmas Bonus Gift

Tis the season.. Happy Christmas to all!

Here's a bonus.. a recording of a private call we did for some of my coaching students.

You can download or listen using this link.

THE AUTHORS BUSINESS PLAN

My special guest was Ben Mack, a maketing genius, and author of the soon to be released Think Two Products Ahead. Ben will tell you what you need to do to position yourself a a money-making author a "business"

Adding MySpace To Boost Your Book

Blogs, podcasts, and web reviews are great ways to promote your book.

I've talked about "social networking" and used LinkedIn and other sites.. but haven't been posting about MySpace.

It is the big one.. guess it's time to tackle that here.

If you have a MySpace, let's be freinds. If not, get one now and we'll show you how to use MySpace to promote your book