Saturday, October 29, 2005

Record number of exhibitors attend Frankfurt Book Fair

People's Daily Online -- Record number of exhibitors attend Frankfurt Book Fair: "Around 1,000 authors will attend the fair this year to shake hands with booksellers.

Organizers of the fair expect 180,000 trade visitors and book lovers from 115 nations to visit the show.

Every year the Frankfurt Book Fair is attended by about 270,000 visitors."

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Katrina Increased Book Sales

Tragedy boosts sales of books, CDs from Big Easy: "When eerily similar scenes began to play out following Hurricane Katrina, interest in Barry and his book took off. The author appeared on NBC's 'Meet the Press,' CNN and C-SPAN. Sales of his book, 'Rising Tide: The Great Mississippi Flood of 1927 and How It Changed America,' climbed.

So have sales of other books on the city as well as CDs by Big Easy musicians such as Aaron Neville and Harry Connick Jr. At Borders Group Inc., the second-largest U.S. bookstore chain, travel guides for New Orleans - which few people are planning to visit for pleasure anytime soon - almost outsold those for New York City."

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Looking for FREE Publicity for your Book? Go on this Show.

NewAgeLive.FM, New Age Talk Radio, Is Set to Launch November 3, 2005 with Sherrilyn Kenyon in Her First Internet Talk Radio Interview: "We’re scheduling guests for the 2006 season. Would you like to be a guest on NewAgeLive.FM Internet Talk Radio Show?

We select our guests based upon their expertise in their specialized field. Each guest's topic of discussion should fit the show's overall theme. Our guests are typically leaders in their industry with a wealth of experience and a wide range of contacts to whom they will promote their upcoming show. Guests must have a web presence and their site must be capable of handling a large number of visitors.

Who would be an typical guest on our show? Authors who write non-fiction or fiction books that deal with any new age topic. For example, (and this is a partial list), non-fiction authors with books about developing or living with psychic abilities, Angels, Enlightenment, Crystals, Runes, Evolving Thought, Expanding Consciousness, Astrology, Healthy Alternative Living, Understanding The New Age, Near Death Experiences, Past Lives, The Paranormal, Tarot, Reiki, Wicca, or Mind, Body and Spirit topics. Fiction authors who write Paranormal Romance or Psychic Fiction.

We also want to talk to guests who are involved with and can discuss topics such as Book Marketing, Publicity, The Publishing Industry, What Editors Want, The Craft Of Writing as well as Metaphysical Practitioners who may not have a book released but are leaders in their chosen metaphysical field (Psychics, Reiki Practitioners, Aura Readers, Numerologists, Astrologers, etc).

If you would like for us to consider you for NewAgeLive.FM, New Age Talk Radio, just go to our guest page and fill out the form at http://newagelive.fm/Beaguest.htm."

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Doss Having a Book Affect Your Revenues?

At first glance, the resarch being done by RainToday looked like a waste of time... then I remembered.. Most authors I talk to are trying to sell their book to create some quick income.. with no idea how important it can be to other income.

What do you think?

i-Newswire.com - Press Release And News Distribution - RainToday.com Conducting Research On Publishing Business Books On Professional Services Practices: "'Many people believe that writing a business book will dramatically increase their sales and boost their reputation as a thought leader or expert in their field. The truth is, these people might be right – but these effects have yet to be measured on a wide scale,' says Mike Schultz, Publisher of RainToday.com. 'By conducting this research, we will discover what these effects have been, and what strategies consultants and professional service providers can use to get the most leverage out of books they publish.'

The RainToday.com research methodology is a survey of authors who have published business books, along with in depth interviews with authors, publishers, and others. Some of the questions this research will answer are:

- How much of a boost in revenue, brand, speaking engagements, and other factors have business book authors realized after publishing their books?

- What is the effect on a practice of a book that sold well versus one that did not?

- What is the effect of publishing a book with a major publishing house versus a small one?

- What is the effect on book sales of using a PR service or book marketing firm?

- How much have other business book authors invested to gets their books published?

The survey is expected to be open through early November. RainToday.com is seeking interested authors to share their experiences regarding the publishing process. To participate in this survey on getting published visit: http://www.surveymonkey.com/s.asp?u=56851358624. Upon completion authors will be entered to win one of the ten copies of How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective."

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Wednesday, October 26, 2005

Publishers Selling Books Online - Los Angeles Times

Publishers Selling Books Online - Los Angeles Times: "'The retailers have become publishers, so why can't publishers become retailers?' said Pat Schroeder, president of the Assn. of American Publishers, a trade group. 'It's an experimental thing. Everyone's trying to figure out what the right thing to do is.' "

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Friday, October 21, 2005

WSJ.com - Bertelsmann To Offer Music, Film Downloads

WSJ.com - Bertelsmann To Offer Music, Film Downloads: "Bertelsmann is the first big media company to launch a platform that lets consumers download films and songs online using file-sharing technology. This time, it says, there are checks in place to prevent piracy and to ensure that content providers will be paid. If all goes according to plan, the service will be available in Germany in the coming weeks before heading overseas.
'It's one of the most future-oriented businesses we have,' says Hartmut Ostrowski, chief executive at Arvato, Bertelsmann's media-services unit, which developed the digital platform."

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Thursday, October 20, 2005

Leading Book Marketing Experts Work Together To Make Teach "How To Make Any Book" A Best Seller"

I'm here in Victoria, BC.. my first ever trip to Canada. A lot of hassle getting into the country.. but worth it to meet with the best minds in Book Marketing today.

I've got an exciting new project coming up.

Leading Book Marketing Experts Work Together To Make Teach "How To Make Any Book" A Best Seller"

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Saturday, October 15, 2005

Used Book Sales Grow Faster than New

SignOnSanDiego.com > News > Business -- Used-book bonanza:

"Sales of used books jumped by 10 percent last year from 2003, to $2.2 billion, with 111 million pre-read volumes snapped up by customers, according to a recent report by the Book Industry Study Group.

The biggest gain was tallied by online dealers, who saw their sales soar to $609 million, up 33 percent, as dealers ranging from Amazon.com to small, home-based book businesses opened up their shelves even wider to the Web, the report noted."

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Thursday, October 13, 2005

Used Books Okay

Internet Daily: Net threatens used book stores - Advertising - Airlines - Electronic commerce - Entertainment and Leisure - Internet Services - Internet Software - Media - Mobile phones - Retail - Travel - Wireless Technologies - Transportation - Internet - Wireless - General: "Online sales of used books are growing 30% a year, according to the group, while sales at secondhand book stores are flat. 'The growth reflects how easy it has become to sell used books,' said Jeff Abraham, executive director of BISG, whose members include publishers and libraries. He estimated the value of the used market at $600 million, or roughly 3% of total general book sales.

The Book Industry Study Group believes lower prices are the prime reason for the popularity of used product.

Online sellers including Amazon.com (AMZN:
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AMZN38.95, -0.11, -0.3%) and Alibris.com provided sales figures for the research, despite publishers' criticism. Amazon irritates them by offering new and used books on the same Web page, even on the day of a title's publication. Sources for the used copies can include prepublication author signings and even books distributed to reviewers.

'We're seeing a cultural shift,' said Lisa Stevens, marketing director for used book seller Abebooks.com, in a news release some time ago 'People don't feel that 'used' is a dirty word anymore. Over 78% of buyers on Abebooks.com say they'd be thrilled to receive a used book as a gift.'"

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Monday, October 10, 2005

These are DANGEROUS times

200 million people are in danger... but you and I can help.

You know power of cross promotion, right? We work together to get new readers, leads and customers.

Next month, we're going to use this power to make "Diabetes Danger" an Amazon best seller.. right at the start of Diabetes Awareness month.

You can use this to add hundreds of new leads to your mailing list.

http://diabetes-danger.com/partners.htm

This is an easy way to find people that are interested in your products, books and services... all while helping with an important public education issue.

I hope you'll join me.

Warren Whitlock
Marketing Results Coach
#1 Bestselling Author and book marketing expert
warren@marketingresultscoach.com

PS. I read DIABETES DANGER two weeks ago. I was so shocked that I started my first serious diet and exercise program in years.

I've lost 15 pounds, feel great, and hopefully reduced my own diabetes danger.

This is an important book. One your mailing list should hear about.. they will thank you for telling them about DIABETES DANGER.

It's easy to participate.. take a moment and read this:

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