Study Reveals Used Books Are a $2 Billion Industry

WSJ.com - Study Reveals Used Books Are a $2 Billion Industry: "According to the Book Industry Study Group, used-book sales topped $2.2 billion in 2004, an 11% increase over 2003. Much of that growth can be credited to the Internet. While used sales at traditional stores rose a modest 4.6%, they jumped 33% online, to just over $600 million.

'I think consumers are increasingly starting to notice that they can get used books in good condition, in a timely manner,' says Jeff Hayes, a director at InfoTrends, a market research firm that served as the principal analyst for the BISG study.

More than 111 million used books were purchased last year, representing about one out of every 12 overall book purchases. By the end of the decade, the percentage is expected to rise to one out of 11, a troubling trend when sales for new works are essentially flat; authors and publishers receive no royalties from used buys."

Stat on how Oprah make a best seller - A million copies!

Oprah turns producer - People - Entertainment - theage.com.au: "Oprah has returned to picking living authors for her book club.

Credited by US publishers with being one of the biggest sales drivers in the business, Oprah Winfrey's book club began as a segment on her television talk show in 1996 and she initially picked new novels.

But she suspended the club in April 2002, before relaunching in June 2003 with classics such as John Steinbeck's East of Eden and Leo Tolstoy's Anna Karenina.

Earlier this year, a group of novelists wrote Winfrey a letter begging her to resume picking living authors, and finally she has relented.

Her latest pick announced on her web site was A Million Little Pieces, a memoir by James Frey about the author's time at a rehabilitation centre for alcohol and drug addiction, published by Random House imprint Anchor Books.

'It's a radical departure,' Winfrey said on her show. 'It's not a classic and it is also not fiction but a bold choice ... it's a gut-wrenching memoir.'

Among the reasons the chat show host gave for her change of heart was that she could chat to living authors and interview them on her popular daytime show.

The book was already the No 1 best seller on online book retailer Amazon.com.

An Oprah's Book Club logo on a book's cover has helped many of her picks garner sales of more than a million copies -- a huge amount given that in 2004 only eight fiction and eight non-fiction books sold more than one million copies in the United States, according to Publishers Weekly."

Press Release

For Immediat Release

Expert Predicts Book Rise in Sales - Why He Is Always Right

It's no surprise that A book marketing expert claims that to a book will be #1 Best Seller. But how often can an author or publisher count on knowing the exact day and time?

Warren Whitlock, a book marketing expert from Las Vegas is giving odds on "A Marketing Plan For Life" by Robert Michael Friend. "It's a sure thing. I know that this book will be a best seller" says Whitlock. "I've done this dozens of times, and it never fails. It will be number one."

Whitlock has assembled a network of 327 authors and publishers that work together when there find a book that is missed in the major bookstores and media. He picks a day, creates a special offer for the book, and the partners tell their mailing lists about it.

Currently, readers can get dozens of free gifts, worth thousands of dollars with the purchase of one book from a web link at:

http://aMarketingPlanForLife.com

The book, "A Marketing Plan For Life" teaches Freid's 12 step plan for success used by major corporations and small businesses to achieve success in marketing. He has taught thousands of individuals how "A Marketing Plan For Life" can create meaning, happiness, and TRUE success in life.

Warren Whitlock is a book marketing expert. He has helped hundreds of authors to become best sellers. His next book "Business Successes" is scheduled for release at the end of the year. Whitlock writes a blog about his book marketing advice at http://dailywarren.com

Free Promotion For Any Author

I recommend this all the time, and do it myself. But KUDOS to Shel Horowitz, who's following what I teach, and seeing results.

Thousands of people will be reading the listing for "A Marketing Plan For Life" next week during our best seller promotion. Shel gets exposure when they read his review, and I'll put a high valued link back to his site here to increase his search engine ranking.

Shel's site is http://frugalmarketing.com

Take a look at the listing at http://aMarketingPlanForLife.com/order and consider using this in your next promotion. While you're there.. buy a copy of the book.. it's great.